Adobe Customer Journey Analytics
Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.
Purpose-built to support a modern, first-party data strategy, Customer Journey Analytics processes billions of data points in milliseconds and unlocks powerful, actionable, customer-level insights to drive better experiences.
Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis.
Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities.
Provide enterprise-wide access to customer intelligence while protecting privacy and adhering to evolving data policies. Built on Adobe Experience Platform, our extensible, patented data governance framework provides controls for establishing and maintaining compliance while meeting customer expectations for privacy and personalization.
Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries.
With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights.
Activation and integration tools let you quickly put insights to work improving customer experiences and maximizing ROI.
Give analysts and marketers cross-channel data visualization and actionable insights across the customer lifecycle — at the stakeholder, buying group, account, and opportunity level.
Forrester report
Learn how this Adobe solution delivered a 431% return on investment.
62% more personalized campaigns.
90% reduction in data latency.
Increased sales across 10 million products.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organizations. Adobe solutions work together to help us connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read the EY story
Get real-time customer insights and use them to reach customers instantly across channels with tailored offers.
Enrich customer profiles with cross-channel behavioral insights for enhanced audience creation and activation.
