Adobe X IBM

Intelligent Content Transformation in Financial Services –

An Adobe & IBM Insights Breakfast Seminar.

3rd November 2021 - 8.30am BST

Navigating the challenges of delivering an effective Content strategy in Financial Services is a complex issue requiring a combination of people, process and technology to achieve the desired results. What does that solution look like? How do I  create environments that can deliver engaging customer experiences as well as an effective return on investment? How have other organisations addressed these challenges and what benefits did they realise? With these questions in mind, IBM & Adobe are pleased to invite you to:

An exclusive Breakfast Seminar and networking event at 08.30 on the 3rd November 2021 at The Drawing Room, Fortnum & Mason, 181 Piccadilly, St. James's, London W1A 1ER.

At this event, our panel of experts will share:

  • The challenges faced by many organisations in Intelligent Content Transformation and how they approached the issue.
  • The impact that the combination of Adobe technology and IBM’s services has had on a number of diverse businesses looking to address this challenge.
  • The overall results and further scope for change has arisen from taking these steps.


Michael Plimsoll

Maz Hayes
Associate Partner, IBM

Maz Hayes is an Associate Partner in IBM’s IX consulting practice where she brings her wealth of expertise as an Adobe practitioner, vendor, and integrator to solve experience challenges within financial services.

Michael Plimsoll

Richard Ramsamugh
Senior Manager, Strategic Development, Adobe

Richard Ramsamugh is a veteran banker of 25 years across Retail, Wealth, Commercial & Corporate Banking before moving into FinTech and technology consulting specialising in digital identity and authentication solutions, business process optimisation and transformation of any paper driven engagement process.

Michael Plimsoll

Patrick Joyce
Senior Manager, Strategic Development, Adobe

Patrick Joyce is a Senior Manager in Adobe’s Strategic Development team.  His focus is on building Partnerships that add the Process and Technical expertise needed by Adobe clients to realise the full value of their investment in Adobe Document Cloud. 

Michael Plimsoll

Cate Cowburn
Specialist Sales Manager, AEM and Commerce, Adobe

Cate Cowburn manages the AEM Sales Specialists, focused on helping businesses to deliver great digital experiences for their customers with Adobe AEM technology.