Experience Makers Online Solutions Forum

Connect with digital innovators to create the future.

Data & Journeys 9 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT
Content & Commerce 10 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT

Find out the best way

to lead in times of digital change.

Join us for the evolution of digital-first experiences during 2 immersive and inspiring events:
February 9th for Data & Journeys and February 10th for Content & Commerce.

Via the tabs below the 2 agendas can be viewed.
Sign up for a single event of your preference or for both. 

Data & Journeys

9 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT


Personalisation at scale.

AUTHOR, JOURNALIST

Andreas Ekström

The Power of &.

Be challenged by Swedish futurist Andreas Ekström to think different about big decisions as well as personal choices.

VICE PRESIDENT

Jonas Munk

Great customer experiences through digital transformation.

Get first hand insights into the strategy and transformation of the Danish Telco Incumbent Nuuday. 

DIGITAL DEMAND OPERATIONS MANAGER, ERICSSON - CONNECTED DATA & ANALYTICS

Andreas Månsson

 

MARKETING AUTOMATION PLATFORM MANAGER, ERICSSON - DIGITAL MARKETING DEVELOPMENT

Frank Geldof

 

Riding the wave of digital change: Learning to adapt.

Experience Ericsson’s journey where they learned how to naturally adapt to the changes encountered during the deployment of their CRM strategy. From a revolutionary change to organic growth.

A. The cookieless future

Four ways the cookie-free era will transform marketing  

Why the cookieless future - taking place in a regulated, consent focused world - will actually empower marketers to create more meaningful and valuable customer engagements than ever before.

Steve Allison
Head of Audience & Data Technologies, Adobe

B. Journey Management

The evolution of marketing 

The evolution of marketing and how you can manage each customer journey end-to-end: From multi- to omnichannel, from inconsistent to fluid experiences and from data fragments to an organizational data source of truth

Timo Kohlberg 
Head of Product Marketing - Journey Management, Adobe

C. 

The Art of Friction Hunting

Many organizations aren't aware of the friction they create for their customers. Join this session to learn how a CDP can help you get the insights needed to detect friction, to then remove them and improve your customer's journey. Personalisation starts by understanding what can be improved, and a real-time view of your customer is critical for both B2C and B2B businesses.

Wouter van Geluwe
Chief Technologist, Adobe

D. From start-up to leading provider

Vidyard: How a strong focus on customers makes success happen 

Vidyard’s Rebecca Drew shares the strategy of creating strong personalised experiences for its customers. With this strategy, Vidyard achieves compelling business results and builds a strong connection with its customers.

Rebecca Drew
EMEA Sales Leader, Vidyard

E. Democratize the data

Know your customer. Make them happy. Grow your business

How can you offer memorable experiences if you don't know what your customer is doing? In this session, you'll learn how Adobe can help you get insight into your customers’ behaviour so you can provide them with the best possible experience.

Jo O’Connor
Principal Solution Consultant, Adobe

F. Stark

B2B Marketing that mat(h)ers

Hear all about the Stark B2B Loyalty Club for Craftsmen: How they use data-driven insights, AB testing and micro segmentation to achieve great ROI.

Søren-Peter Sørensen
Digital Marketing Manager, Stark

KEYNOTES

10:00

The Power of &

The Power of & is a humanistic and captivating presentation, in which Swedish futurist Andreas Ekström will challenge us to think different about big decisions as well as personal choice

Andreas Ekström (Author, Journalist)


10:20

Q&A with Andreas Ekström and Philippe Mastroyannis (Practice Lead, Consumer Industries, Digital Strategy Group - Adobe)


10:30

Great customer experiences through digital transformation

Get first-hand insight into the strategy and transformation of Danish Telco Incumbent Nuuday.

Nuuday's ambition is to leapfrog the competition by improving customer experiences and transforming into a digital service provider. By replacing fragmented systems and traditional marketing and service practices with a common, customer-centric ecosystem.
Hear all about what lies ahead and be inspired by successful use cases.

Jonas Munk (Vice President, Nuuday)


10:50

Riding the wave of digital change: Learning to adapt.

Experience Ericsson’s journey where they learned how to naturally adapt to the changes encountered during the deployment of their CRM strategy. From a revolutionary change to organic growth.

Andreas Månsson (Digital Demand Operations Manager, Ericsson - Connected Data & Analytics)
Frank Geldof (Marketing Automation Platform Manager, Ericsson - Digital Marketing Development)

 

BREAKOUTS

11:10

A

The cookieless future

Four ways the cookie-free era will transform marketing

Why the cookieless future - taking place in a regulated, consent focused world - will actually empower marketers to create more meaningful and valuable customer engagements than ever before.

Steve Allison (Head of Audience & Data Technologies, Adobe)

B

Journey Management

The evolution of marketing

The evolution of marketing and how you can manage each customer journey end-to-end: From multi- to omnichannel, from inconsistent to fluid experiences and from data fragments to an organizational data source of truth

Timo Kohlberg (Head of Product Marketing - Journey Management, Adobe)

C

The Art of Friction Hunting
Many organizations aren't aware of the friction they create for their customers. Join this session to learn how a CDP can help you get the insights needed to detect friction, to then remove them and improve your customer's journey. Personalisation starts by understanding what can be improved, and a real-time view of your customer is critical for both B2C and B2B businesses.

Wouter van Geluwe (Chief Technologist, Adobe)


11:35

D

From start-up to leading provider

Vidyard: How a strong focus on customers makes success happen

Vidyard’s Rebecca Drew shares the strategy of creating strong personalised experiences for its customers. With this strategy, Vidyard achieves compelling business results and builds a strong connection with its customers.

Rebecca Drew (EMEA Sales Leader, Vidyard)

E

Democratize the data

Know your customer. Make them happy. Grow your business.

How can you offer memorable experiences if you don't know what your customer is doing? In this session, you'll learn how Adobe can help you get insight into your customers’ behaviour so you can provide them with the best possible experience.

Jo O’Connor (Principal Solution Consultant, Adobe)

F

B2B Marketing that mat(h)ers

Hear all about the Stark B2B Loyalty Club for Craftsmen: How they use data-driven insights, AB testing and micro segmentation to achieve great ROI

Søren-Peter Sørensen (Digital Marketing Manager, Stark)

KEYNOTES

11:55

Getting the toolbox 

Andreas Ekström (Author, Journalist)


12:00

Final words and goodbyes from our moderator 

Content & Commerce

10 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT


Get inspired hearing about Content and Commerce use cases delivered by experts.

AUTHOR, ENTREPRENEUR

Steven Van Belleghem

 

SOLUTION CONSULTANT

Renee Boertje


‘Do you want to sell products, or do you want to change customers lives?’

Join Steven van Belleghem’s keynote speech on 2022 key trends and insights.                                                                                 

CEO

Christophe de Valroger

Bridgestone: driving customer experience like a race winner

Hear how Bridgestone is transforming its retail services into delightful experiences. 

HEAD OF USER EXPERIENCE DESIGN 

Sandra Karis 

The (content innovation) insights behind the extraordinary experiences of Rituals.

Sandra Karis takes us through the story of how Rituals provides the best digital and personal customer experience based on content innovation.

A. Customer case will follow soon

Multi-channel E-Commerce experiences

If you’re managing multiple brand sites and sales channels or a hybrid B2B/B2C business model, achieving a unified, multi-channel commerce experience becomes even more challenging. Igor Corver talks with experts who will share their insights.

Igor Covers
Sales Specialist, Adobe

B. Accor 

Grow revenue and impact with Adobe Commerce + Marketplace 

Marketplaces are rapidly growing in B2B as buyers like the convenience, transparency and choice offered by marketplaces. Businesses are establishing marketplaces to increase their assortment, improve supply chain resiliency, support channel partners and further monetize site traffic. Learn how Accor has launched Marketplaces with Adobe Commerce and Mirakl to operate with confidence. 

Vincent Olicki 
VP Procurement Digital Factory, Accor

Régis Quintin
Head of Adobe Commerce Cloud, Adobe

C. Work Management

World-class CX starts with great work management

The orchestration of enterprise work management is becoming a hot topic with those who are embarking on a digital transformation journey. Digital transformation comprises many areas of specialist expertise, but the ability to manage work and resources effectively across the enterprise, is becoming the single most important factor between digital transformation programs succeeding and failing.

Neil Bacon
Senior Digital Strategist, Adobe

D. Composable Commerce

Build the experiences your customers deserve 

Composable commerce” is the new buzzword in town, but what does it actually mean? In this fireside chat, commerce experts Marion Freijsen and Ray Bogman will discuss this term and the various elements that make it up. Attendees to this session will walk away with an understanding of what opportunities a composable approach can offer organisations such as business agility, improved customer experience and ultimately greater profits.

Ray Bogman
Magento Senior Business Solutions, Adobe

Marion Freijsen
Commerce Strategy Lead, Adobe

E. Headless Content Management

Global content management and delivery through any channel and at every scale

From web and mobile to in-store signs and IoT apps, customers expect your digital experiences to shine no matter where they’re delivered. But creating and updating content for so many different channels can slow down content delivery. Bring back the brilliance and discover in this session how brands advance their CX with headless content management powered by Adobe Experience Manager Sites.

Pascal Thomas
Senior Solutions Consultant, Adobe

F. Asset Management 

Make your digital assets work for you

Too many digital assets disappear in the depths of repositories - never to be used again. But with the right digital asset management, you’ll be able to quickly find and edit the assets you need, confirm that you have the right versions, and share them across your teams and channels with ease.

Renee Boertje
Solution Consultant, Adobe

KEYNOTES

10:00

‘Do you want to sell products, or do you want to change customers lives?’
This is one of the questions Steven Van Belleghem will address as he discusses 2022 key trends and insights.

Steven Van Belleghem (Author, Entrepreneur)
Renee Boertje (Solution Consultant, Adobe)


10:30

Bridgestone: driving customer experience like a race winner

Bridgestone selected Adobe as a partner to optimize the customer experience in its retail business across the whole customer journey. Christophe de Valroger will share insights and strategies how Bridgestone is transforming its services into delightful experiences.

Christophe de Valroger (CEO, Bridgestone)


10:45

The (content innovation) insights behind the extraordinary experiences of Rituals.

Sandra Karis takes us through the story of how Rituals provides the best digital and personal customer experience based on content innovation.

Sandra Karis (Head of User Experience Design, Rituals)

BREAKOUTS

11:00

A

Customer case will follow soon

Multi-channel E-Commerce experiences

If you’re managing multiple brand sites and sales channels or a hybrid B2B/B2C business model, achieving a unified, multi-channel commerce experience becomes even more challenging. Igor Corver talks with experts who will share their insights.

Igor Covers (Sales Specialist, Adobe)

B

Accor

Grow revenue and impact with Adobe Commerce + Marketplace

Marketplaces are rapidly growing in B2B as buyers like the convenience, transparency and choice offered by marketplaces. Businesses are establishing marketplaces to increase their assortment, improve supply chain resiliency, support channel partners and further monetize site traffic. Learn how Accor has launched Marketplaces with Adobe Commerce and Mirakl to operate with confidence.

Vincent Olicki (VP Procurement Digital Factory, Accor)
Régis Quintin (Head of Adobe Commerce Cloud, Adobe)

C

Work Management

World-class CX starts with great work management

The orchestration of enterprise work management is becoming a hot topic with those who are embarking on a digital transformation journey. Digital transformation comprises many areas of specialist expertise, but the ability to manage work and resources effectively across the enterprise, is becoming the single most important factor between digital transformation programs succeeding and failing.

Neil Bacon (Senior Digital Strategist, Adobe)


11:20

D

Composable Commerce

Build the experiences your customers deserve

Composable commerce” is the new buzzword in town, but what does it actually mean? In this fireside chat, commerce experts Marion Freijsen and Ray Bogman will discuss this term and the various elements that make it up. Attendees to this session will walk away with an understanding of what opportunities a composable approach can offer organisations such as business agility, improved customer experience and ultimately greater profits.

Ray Bogman (Magento Senior Business Solutions, Adobe)
Marion Freijsen (Commerce Strategy Lead, Adobe)

E

Headless Content Management

Global content management and delivery through any channel and at every scale

From web and mobile to in-store signs and IoT apps, customers expect your digital experiences to shine no matter where they’re delivered. But creating and updating content for so many different channels can slow down content delivery. Bring back the brilliance and discover in this session how brands advance their CX with headless content management powered by Adobe Experience Manager Sites.

Pascal Thomas (Senior Solutions Consultant, Adobe)

F

Asset Management

Make your digital assets work for you

Too many digital assets disappear in the depths of repositories - never to be used again. But with the right digital asset management, you’ll be able to quickly find and edit the assets you need, confirm that you have the right versions, and share them across your teams and channels with ease.

Renee Boertje (Solution Consultant, Adobe)

KEYNOTES

11:40

5 key insights to rock your CX in 2022!

We’ll be closing the program with Steven Van Belleghem sharing his best insights to set you up for a transformative 2022 and leave you inspired.

Steven Van Belleghem (Author, Entrepreneur)


11:55

Closing

Register now

Sign up for a single event of your preference or for both.