Connect with digital innovators to create the future.
Data & Journeys 9 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT
Content & Commerce 10 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT
Join us for the evolution of digital-first experiences during 2 immersive and inspiring events:
Data & Journeys
9 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT
Personalisation at scale.
AUTHOR, JOURNALIST
Andreas Ekström
The Power of &.
Be challenged by Swedish futurist Andreas Ekström to think different about big decisions as well as personal choices.
VICE PRESIDENT
Jonas Munk
Great customer experiences through digital transformation.
Get first hand insights into the strategy and transformation of the Danish Telco Incumbent Nuuday.
DIGITAL DEMAND OPERATIONS MANAGER, ERICSSON - CONNECTED DATA & ANALYTICS
Andreas Månsson
MARKETING AUTOMATION PLATFORM MANAGER, ERICSSON - DIGITAL MARKETING DEVELOPMENT
Frank Geldof
Riding the wave of digital change: Learning to adapt.
Experience Ericsson’s journey where they learned how to naturally adapt to the changes encountered during the deployment of their CRM strategy. From a revolutionary change to organic growth.
A. The cookieless future
Four ways the cookie-free era will transform marketing
Why the cookieless future - taking place in a regulated, consent focused world - will actually empower marketers to create more meaningful and valuable customer engagements than ever before.
Steve Allison
Head of Audience & Data Technologies, Adobe
B. Journey Management
The evolution of marketing
The evolution of marketing and how you can manage each customer journey end-to-end: From multi- to omnichannel, from inconsistent to fluid experiences and from data fragments to an organizational data source of truth
Timo Kohlberg
Head of Product Marketing - Journey Management, Adobe
C. CDP
The Art of Friction Hunting
Many organizations aren't aware of the friction they create for their customers. Join this session to learn how a CDP can help you get the insights needed to detect friction, to then remove them and improve your customer's journey. Personalisation starts by understanding what can be improved, and a real-time view of your customer is critical for both B2C and B2B businesses.
Wouter van Geluwe
Chief Technologist, Adobe
D. Customer Journey Management
Extending the Capability of B2B marketing engagement with new Data and new Channels
Exploring some new data possibilities to drive more engagement across B2B accounts, and opening new channels of communication utilising Video, Events and Conversational channels.
Russell Henley
Senior Product Sales Specialist, Adobe
E. Democratise the data
Know your customer. Make them happy. Grow your business
How can you offer memorable experiences if you don't know what your customer is doing? In this session, you'll learn how Adobe can help you get insight into your customers’ behaviour so you can provide them with the best possible experience.
Jo O’Connor
Principal Solution Consultant, Adobe
F. Stark
B2B Marketing that mat(h)ers
Hear all about the Stark B2B Loyalty Club for Craftsmen: How they use data-driven insights, AB testing and micro segmentation to achieve great ROI.
Søren-Peter Sørensen
Digital Marketing Manager, Stark
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KEYNOTES |
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10:00 The Power of & The Power of & is a humanistic and captivating presentation, in which Swedish futurist Andreas Ekström will challenge us to think different about big decisions as well as personal choice Andreas Ekström (Author, Journalist) 10:20 Q&A with Andreas Ekström and Philippe Mastroyannis (Practice Lead, Consumer Industries, Digital Strategy Group - Adobe) 10:30 Great customer experiences through digital transformation Get first-hand insight into the strategy and transformation of Danish Telco Incumbent Nuuday. Nuuday's ambition is to leapfrog the competition by improving customer experiences and transforming into a digital service provider. By replacing fragmented systems and traditional marketing and service practices with a common, customer-centric ecosystem. Jonas Munk (Vice President, Nuuday) 10:50 Riding the wave of digital change: Learning to adapt. Experience Ericsson’s journey where they learned how to naturally adapt to the changes encountered during the deployment of their CRM strategy. From a revolutionary change to organic growth. Andreas Månsson (Digital Demand Operations Manager, Ericsson - Connected Data & Analytics)
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BREAKOUTS |
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11:10 AThe cookieless future Four ways the cookie-free era will transform marketing Why the cookieless future - taking place in a regulated, consent focused world - will actually empower marketers to create more meaningful and valuable customer engagements than ever before. Steve Allison (Head of Audience & Data Technologies, Adobe) BJourney Management The evolution of marketing The evolution of marketing and how you can manage each customer journey end-to-end: From multi- to omnichannel, from inconsistent to fluid experiences and from data fragments to an organizational data source of truth Timo Kohlberg (Head of Product Marketing - Journey Management, Adobe) CCDP The Art of Friction Hunting Wouter van Geluwe (Chief Technologist, Adobe) 11:35 DCustomer Journey Management Extending the Capability of B2B marketing engagement with new Data and new Channels. Exploring some new data possibilities to drive more engagement across B2B accounts, and opening new channels of communication utilising Video, Events and Conversational channels. Russell Henley (Senior Product Sales Specialist, Adobe) EDemocratise the data Know your customer. Make them happy. Grow your business. How can you offer memorable experiences if you don't know what your customer is doing? In this session, you'll learn how Adobe can help you get insight into your customers’ behaviour so you can provide them with the best possible experience. Jo O’Connor (Principal Solution Consultant, Adobe) FB2B Marketing that mat(h)ers Hear all about the Stark B2B Loyalty Club for Craftsmen: How they use data-driven insights, AB testing and micro segmentation to achieve great ROI Søren-Peter Sørensen (Digital Marketing Manager, Stark) |
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KEYNOTES |
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11:55 Getting the toolbox Andreas Ekström (Author, Journalist) 12:00 Final words and goodbyes from our moderator |
Content & Commerce
10 February 2022 | 10:00 – 12:00 CET / 9:00 – 11:00 GMT
Get inspired hearing about Content and Commerce use cases delivered by experts.
AUTHOR, ENTREPRENEUR
Steven Van Belleghem
SOLUTION CONSULTANT
Renee Boertje
‘Do you want to sell products, or do you want to change customers lives?’
Join Steven van Belleghem’s keynote speech on 2022 key trends and insights.
CEO
Christophe de Valroger
Bridgestone: driving customer experience like a race winner
Hear how Bridgestone is transforming its retail services into delightful experiences.
HEAD OF USER EXPERIENCE DESIGN
Sandra Karis
The (content innovation) insights behind the extraordinary experiences of Rituals.
Sandra Karis takes us through the story of how Rituals provides the best digital and personal customer experience based on content innovation.
A. Commerce
Creating value in the B2B world with Adobe Commerce
Despite all the inherent uniqueness of a business model, many of its boundaries are getting thinner. Driven by customers demand and expectations, from experience to convenience, from discovery to fulfillment, organizations must deliver great experiences on all fronts to thrive and stand out. Learn how Adobe Commerce transforms these boundaries into opportunities and how it enables businesses to operate a sustainable, scalable and performant B2B Commerce environment.
Vitor Gabriel
Solutions Consultant, Adobe
B. Accor
Grow revenue and impact with Adobe Commerce + Marketplace
Marketplaces are rapidly growing in B2B as buyers like the convenience, transparency and choice offered by marketplaces. Businesses are establishing marketplaces to increase their assortment, improve supply chain resiliency, support channel partners and further monetize site traffic. Learn how Accor has launched Marketplaces with Adobe Commerce and Mirakl to operate with confidence.
Vincent Olicki
VP Procurement Digital Factory, Accor
Régis Quintin
Head of Adobe Commerce Cloud, Adobe
C. Work Management
World-class CX starts with great work management
The orchestration of enterprise work management is becoming a hot topic with those who are embarking on a digital transformation journey. Digital transformation comprises many areas of specialist expertise, but the ability to manage work and resources effectively across the enterprise, is becoming the single most important factor between digital transformation programs succeeding and failing.
Neil Bacon
Senior Digital Strategist, Adobe
Andrew Hall
Senior Manager Field Marketing, Adobe
D.
Fireside Chat: Composable Commerce
Composable commerce” is the new buzzword in town, but what does it actually mean? In this fireside chat, commerce experts Marion Freijsen and Ray Bogman will discuss this term and the various elements that make it up. Attendees to this session will walk away with an understanding of what opportunities a composable approach can offer organisations such as business agility, improved customer experience and ultimately greater profits.
Ray Bogman
Senior Global Software Support Manager, Adobe
Marion Freijsen
Commerce Strategy Lead, Adobe
E. Headless Content Management
Global content management and delivery through any channel and at every scale
From web and mobile to in-store signs and IoT apps, customers expect your digital experiences to shine no matter where they’re delivered. But creating and updating content for so many different channels can slow down content delivery. Bring back the brilliance and discover in this session how brands advance their CX with headless content management powered by Adobe Experience Manager Sites.
Pascal Thomas
Senior Solutions Consultant, Adobe
F. Asset Management
Make your digital assets work for you
How content innovation and content automation, driven by Digital Asset Management, will change the way you deliver tailored customer centricity at scale. Where online experience is an extension of the off-line experience, with an efficient and flexible operation model. Supporting creative freedom to the max while securing your night rest due to the consistency and control of the operation.
Sandra Karis
Head of User Experience Design, Rituals
Marco Fredriksen
Founding Partner, Full Force Digital
Renee Boertje
Solution Consultant, Adobe
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KEYNOTES |
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10:00 ‘Do you want to sell products, or do you want to change customers lives?’ Steven Van Belleghem (Author, Entrepreneur) 10:30 Bridgestone: driving customer experience like a race winner Bridgestone selected Adobe as a partner to optimize the customer experience in its retail business across the whole customer journey. Christophe de Valroger will share insights and strategies how Bridgestone is transforming its services into delightful experiences. Christophe de Valroger (CEO, Bridgestone) 10:45 The (content innovation) insights behind the extraordinary experiences of Rituals. Sandra Karis takes us through the story of how Rituals provides the best digital and personal customer experience based on content innovation. Sandra Karis (Head of User Experience Design, Rituals) |
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BREAKOUTS |
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11:00 ACommerce Creating value in the B2B world with Adobe Commerce Despite all the inherent uniqueness of a business model, many of its boundaries are getting thinner. Driven by customers demand and expectations, from experience to convenience, from discovery to fulfillment, organizations must deliver great experiences on all fronts to thrive and stand out. Learn how Adobe Commerce transforms these boundaries into opportunities and how it enables businesses to operate a sustainable, scalable and performant B2B Commerce environment. Vitor Gabriel (Solutions Consultant, Adobe) BAccor Grow revenue and impact with Adobe Commerce + Marketplace Marketplaces are rapidly growing in B2B as buyers like the convenience, transparency and choice offered by marketplaces. Businesses are establishing marketplaces to increase their assortment, improve supply chain resiliency, support channel partners and further monetize site traffic. Learn how Accor has launched Marketplaces with Adobe Commerce and Mirakl to operate with confidence. Vincent Olicki (VP Procurement Digital Factory, Accor) CWork Management World-class CX starts with great work management The orchestration of enterprise work management is becoming a hot topic with those who are embarking on a digital transformation journey. Digital transformation comprises many areas of specialist expertise, but the ability to manage work and resources effectively across the enterprise, is becoming the single most important factor between digital transformation programs succeeding and failing. Neil Bacon (Senior Digital Strategist, Adobe) 11:20 DFireside Chat: Composable Commerce Composable commerce” is the new buzzword in town, but what does it actually mean? In this fireside chat, commerce experts Marion Freijsen and Ray Bogman will discuss this term and the various elements that make it up. Attendees to this session will walk away with an understanding of what opportunities a composable approach can offer organisations such as business agility, improved customer experience and ultimately greater profits. Ray Bogman (Senior Global Software Support Manager, Adobe) EHeadless Content Management Global content management and delivery through any channel and at every scale From web and mobile to in-store signs and IoT apps, customers expect your digital experiences to shine no matter where they’re delivered. But creating and updating content for so many different channels can slow down content delivery. Bring back the brilliance and discover in this session how brands advance their CX with headless content management powered by Adobe Experience Manager Sites. Pascal Thomas (Senior Solutions Consultant, Adobe) FAsset Management Make your digital assets work for you How content innovation and content automation, driven by Digital Asset Management, will change the way you deliver tailored customer centricity at scale. Where online experience is an extension of the off-line experience, with an efficient and flexible operation model. Supporting creative freedom to the max while securing your night rest due to the consistency and control of the operation. Sandra Karis (Head of User Experience Design, Rituals) |
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KEYNOTES |
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11:40 5 key insights to rock your CX in 2022! We’ll be closing the program with Steven Van Belleghem sharing his best insights to set you up for a transformative 2022 and leave you inspired. Steven Van Belleghem (Author, Entrepreneur) 11:55 Closing |
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