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Thursday 25 July 2024 

1:00 - 1:45 pm BST | 2:00 – 2:45 pm CEST 

Unified budget planning and marketing measurement with Adobe Mix Modeler


Economic conditions, changing customer behaviour and fewer resources all affect the way we measure and plan initiatives.

Watch on demand and discover the power of Mix Modeler. Our unique AI-backed solution that empowers marketers. Invest in campaigns that drive objectives, see channels impacting growth and plan spending with data you can trust. Measure and adjust campaigns on dashboards that visualise performance against plans.

You’ll learn how to:

  •  Prove marketing’s ROI and impact
  • See a unified, consistent view of performance data across channels
  •  Plan investments using easier cycles and AI-powered insights

This recording is for technology teams building marketing measurement and planning tools; technical capabilities including AI and machine learning, A/B testing & optimisation, analytics, integrations and privacy & security compliance.