Adobe FSI, Telco and Media Practitioners Roundtable, Customer Experience Centre Adobe White Collar Factory, 1 Old Street Yard, LONDON, EC1Y 8AF
Optimising cross-channel journeys with greater efficiency.
The challenges and opportunities in gaining efficiency when optimising customer experiences and orchestrating cross-channel journeys in Financial Services, Telecommunications & Media.
Personalization is critical for delivering seamless customer journeys, yet such journeys are becoming increasingly complex for marketers to manage. Not only do consumers have more ways to discover and explore new brands and new experiences, there’s been an explosion of channels with transactional capabilities embedded everywhere.
In this session, we’ll hear from a panel of leading industry practitioners on orchestrating effective customer journeys. Then, with other leading specialists from the FSI and Telco, Media industry, we’ll discuss what’s working well, where the biggest challenges are and share some of the other exciting things you’ve worked on so far in 2022.