Welcome by moderator Adam Burns
Keynote: The business case for Real-time Personalisation, Andy Betts
Today consumers expect to be understood completely, served intuitively based on their current context, and satisfied immediately with exactly what they want, where and when they want it. But how is real-time personalisation different? What is the concrete business value? What are challenges and risks from an organizational and technical perspective?
Presentation: Achieving Omnichannel Personalisation at Scale, Phil Starrett and Campbell Mcdermid, Adobe
Adobe Field CTO Phil Starrett and Campbell Mcdermid, Practice Director, discuss what it takes to enable real-time personalisation for organizations. We’ll discuss how organizations can start harmonizing scattered data and stitch customer profiles to create a unique real-time customer profile that can be actioned. Hear how to enable processes, data and technology to achieve standout personalized experiences.
Fireside chat: The data-driven personalisation journey in Saint-Gobain Distribution Denmark, Sanne Vincent Head of Ecommerce & Customer insights, Saint-Gobain Distribution Denmark
How does an organization continuously work with personalisation strategy and creating real-time customer experiences in an Omni-Channel business? Get insights into how Saint-Gobain Distribution Denmark embarked on their journey from the first initial steps to hearing about their future ambitions.
Panel discussion with Saint-Gobain Distribution Denmark and Adobe