ADOBE EXPERIENCE PLATFORM AGENT ORCHESTRATOR
Powerful technology. Expert customer experience agents.
Expand your team’s capacity to shape impactful brand moments with speed, scale, and precision using AI agents powered by Adobe Experience Platform Agent Orchestrator.
The technology turning visionary customer experiences into reality.
Adobe Experience Platform Agent Orchestrator is the technology behind Adobe Experience Platform Agents. It powers the intelligence and reasoning behind these expert agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale. It also gives teams the ability to build, manage, and coordinate Adobe and third-party AI agents to meet specific business needs.
Explore the agents helping you streamline customer experiences.
- Planning & support
- Audience management
- Content production
- Journey orchestration
- Experience management
- Performance analysis
Planning and support
Begin campaigns with thought-out plans. Workflow Optimization Agent enhances resource use through real-time insights and smarter decisions. Product Support Agent simplifies troubleshooting and case management, boosting efficiency and speeding resolutions.
Explore agents
Workflow Optimization Agent* in:
Adobe Workfront
Product Support Agent in:
Adobe Real-Time CDP
https://main--da-bacom--adobecom.aem.page/fragments/products/agent-orchestrator/coming-soon
Audience management
Understand your customers and plan for what they’ll do next. Audience Agent helps your teams create, manage, test, and optimize the consumer journey with precision, so you know exactly what your audience needs and how to deliver it.
Explore agents
Audience Agent in:
https://main--da-bacom--adobecom.aem.page/fragments/products/agent-orchestrator/coming-soon
Content production
Accelerate content creation, increase pre-production alignment, and streamline collaboration to boost efficiency across the entire production workflow with the help of Content Production Agent.
https://main--da-bacom--adobecom.aem.page/fragments/products/agent-orchestrator/coming-soon
Journey orchestration
Create journeys that drive conversions. Journey Agent helps your B2C and B2B teams design journeys that drive customers to where you want them to go. Experimentation Agent suggests journey optimizations for continuous improvement.
Explore agents
Journey Agent in:
Adobe Journey Optimizer
Experimentation Agent in:
Adobe Journey Optimizer Experimentation Accelerator
Account Qualification Agent* in:
Adobe Brand Concierge
https://main--da-bacom--adobecom.aem.page/fragments/products/agent-orchestrator/coming-soon
Experience management
Automate and customize experiences across every channel. Improve generative engine optimization with LLM Optimization Agent, identify site performance needs with Site Optimization Agent, and guide customer and contacts along their journeys with Product Advisor and Account Qualification Agents.
Explore agents
Site Optimization Agent in:
Adobe Sites Optimizer
LLM Optimization Agent* in:
Adobe LLM Optimizer
Product Advisor Agent* in:
Adobe Brand Concierge
https://main--da-bacom--adobecom.aem.page/fragments/products/agent-orchestrator/coming-soon
Performance analysis
Get instant insights to refine strategies and drive results. Data Insights Agent and Data Engineering Agent democratize data access and automate repetitive tasks.
Explore agents
Data Insights Agent in:
Adobe Customer Journey Analytics
Data Engineering Agent* in:
Adobe Experience Platform
https://main--da-bacom--adobecom.aem.page/fragments/products/agent-orchestrator/coming-soon
Discover AI-first applications powered by Experience Platform Agent Orchestrator.
How Experience Platform Agent Orchestrator works.
Learn how the four core components of Agent Orchestrator work together to ensure that Adobe Experience Platform Agents can execute complex tasks.
Conversational interface
Adobe Experience Platform Agents are accessed and prompted to take action via a conversational interface, such as AI Assistant.
Reasoning engine
The reasoning engine interprets prompts and determines the necessary steps to accomplish a user’s objectives while taking specified constraints into account.
Knowledge base
The knowledge base provides essential context for the reasoning engine so agents assign the right tasks to the right resources. It helps agents interpret requests accurately, supports role-specific prompts, and helps prioritize key skill requirements.
Experience Platform Agent Composer*
With Agent Composer, users can configure and customize Experience Platform Agents to achieve specific business goals.
*coming soon
Why Adobe?
Built for customer experience orchestration.
With Adobe’s domain expertise, Adobe Experience Platform Agents can be coordinated to reduce complexity and accelerate time to value. They also support a breadth of use cases across practitioners and end customers.
Grounded in real-time enterprise data and content.
Experience Platform Agents use comprehensive enterprise data, brand content, and consent information for enhanced decision-making and rich expression — and can be extended with data from third-party or enterprise sources.
Founded on responsible AI.
Committed to responsible AI creation, Adobe has standardized design, development, and deployment procedures. These include training, testing, and a review process overseen by an AI ethics review board.
Enterprise security and privacy standards.
Adobe safeguards customer data through collection, storage, and usage. Experience Platform Agents leverage enterprise security, privacy, and governance controls in Experience Platform to adhere to your brand’s standards.
Extensible for enterprise scalability.
Experience Platform Agents can be tailored to meet specific business needs. Their capabilities can be customized and integrated seamlessly with both Adobe and third-party agents.
Learn more about Experience Platform Agent Orchestrator and agentic AI.
Let us show you the full power of Adobe Experience Platform Agent Orchestrator.
Questions? We have answers.
Adobe Experience Platform Agents can be accessed through a conversational interface — such as AI Assistant in Adobe Experience Platform — where a user can submit prompts in natural language to complete tasks. In the background, the reasoning engine steps in. It looks at the prompt, assesses what the task is, and creates a plan to complete the task. This plan may use one or more expert AI agents - specialized in one or more skills that are required to execute the steps involved in completing the task such as pulling data, generating insights, creating content and more. These agents also tap into the knowledge base to gather any information they need to complete an objective.
Throughout the process, Agent Orchestrator makes sure that the agents’ work can be checked, validated, and repeated so you get reliable results every time.
Adobe Experience Platform Agents are created for the specific workflows and tasks needed to deliver exceptional customer experiences. This is why they are:
- Grounded in real-time customer experience data and content. Agents are powered by Adobe Experience Platform and its semantic understanding of journeys, content, behavior, and performance signals. Actions are context-aware and aligned with business goals.
- Designed for orchestration at scale. Agents do not operate in silos. Through Adobe Experience Platform Agent Orchestrator, they coordinate with other Adobe agents or agents from third parties across workflows, applications, and systems to deliver results in real time.
- Extensible by design. The agent framework supports a wide range of use cases. Customers, partners, and developers can build, configure, or integrate agents to match the specific needs of their teams and industries.
