Step 1. Create a real-time profile
Robust customer profiles are updated in real time using Experience Platform to collect a wide variety of data, including behavioural, transactional, contextual and operational.
Step 2. Build marketing offers
All offers are created and managed in one central location, regardless of the delivery channel, including promotions, discounts, loyalty notices, cross-sales, up-sales and more.
Step 3. Apply decisioning
A central decision engine analyses real-time profile data and applies extensive rules, including eligibility, frequency and capping to select the right offer for each unique customer.
Step 4. Deploy the right offer
Offer Decisioning integrates with channels such as email or mobile to send relevant, consistent personalised offers across all touchpoints of the customer journey.