Adobe Digital Leaders Webinar
How to Scale Content Without Losing Control
Length: 50.25 mins
Content demand is outpacing most content supply chains. More markets, more channels, and more moments mean teams need to move quickly without losing brand control or visibility into what's working.
Join Adobe experts to explore how the infrastructure behind a modern content supply chain comes together in practice, and what enterprise teams can apply to their own operations.
Key takeaways:
- Scale on-brand content production across regions and languages with Adobe GenStudio for Performance Marketing.
- Explore how Adobe uses its own tech stack to govern AI-assisted content creation, balancing creative speed with brand review and approval at enterprise scale.
- Learn how to turn paid media insights into action, using analytics and content intelligence to identify what's driving campaign performance, create variants to improve results, activate them across platforms, and realize measurable cost savings.
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https://video.tv.adobe.com/v/3504808?end=nothing&learn=on&captions=eng
Event speakers
Amy Juang
Product Marketing Manager & GenAI Strategist
Adobe
Amy Juang is a Product Marketing Manager and GenAI strategist for Adobe’s GenStudio for Performance Marketing. Before moving into product marketing, she spent more than five years in Adobe’s Digital Strategy Group, advising C-suite leaders at Adobe’s largest enterprise customers on strategy across industries, from media and entertainment to financial services. Today she works with customers and product teams to help marketers use generative AI to create and optimize their campaigns. Amy holds a BA in Visual Studies and English from the University of Pennsylvania and is based in San Francisco.
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Matthew Rubino
Performance Marketing
Adobe
Matthew Rubino is a Group Manager within Adobe’s Global Marketing Organization. With over a decade of experience in paid media, Matt has expertise in purchasing across various channels such as Meta, YouTube, TikTok, and Programmatic Display. Currently, his focus is on leveraging GenAI to enhance the variety and speed of content delivery into marketing channels.
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Keren Boiman
Sr. Manager, Global Creative Technology
Adobe
Keren Boiman is Senior Manager, Head of Creative Technology for Adobe Enterprise Marketing, where she leads the adoption and operationalization of content supply chain innovation across enterprise marketing teams. She brings over 18 years of experience driving strategic planning, cross-functional execution, and scalable operating models across global technology organizations. Prior to Adobe, Keren founded an AI-powered job search startup and held senior program management and operations leadership roles at Intel AI and SiMa.ai.
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Isabelle Steinmetz
Senior Customer Experience Planning Manager
Adobe
Isabelle sits on the Strategy, Planning and Operations team within Growth Marketing and Insights (GMI). Her role covers internal product development, as well as support and enablement for Adobe marketers using Adobe tools such as GenStudio for Performance Marketing.
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