Thomson Reuters Customer Story

Writing at Scale, Intentionally: Thomson Reuters’ Human-Guided Approach to AI Content

Length: 31 mins

A team of 10 writers. More than 200 products. And a mandate to do more with AI — without letting AI drive. In this on-demand session, Emily Byrnes, Senior Manager of Content Strategy at Thomson Reuters, joins Holly Enneking of markup.ai to share how her Help & Support content team is navigating the reality of AI-assisted content creation: where it earns a seat in the workflow, where it doesn’t, and how writers are empowered to make that call themselves.

You’ll hear how the team uses LLMs to ideate and draft, Adobe Experience Manager Guides to publish, and markup.ai to ensure every piece of content that ships is fully on-brand — because they’ve learned that AI doesn’t do that part well on its own. If you’re leading a content team that’s being asked to scale without sacrificing quality, this is the session for you.