Adobe on AI: Agentic Workflows for Agencies

Adobe Digital Leaders Webinar

Adobe on AI: Building the Agentic Workflow for Agencies and Clients

Agentic workflows are collapsing the distance between a brief and a finished, on-brand asset. What once moved through separate handoffs, tools, and approval loops now moves as one continuous process, giving agencies and their clients a speed and scale most systems were never built for.

Join Adobe, Omnicom, and AT&T experts as they explore that end-to-end shift in practice, grounded in how one of the world's largest agency networks and its clients are building it together right now.

In this session, you will learn how to:

  • Deploy agents at scale across the agency-client relationship, connecting strategy, production, and approval into a single workflow.
  • Scale creative production across markets with Adobe Firefly Creative Production for Enterprise, generating banners and other assets with AI-assisted brand governance built in.
  • Maintain governance across the production cycle with Adobe Brand Intelligence, so validation and brand guidelines keep pace with agentic speed.

Please share your contact information to view the webinar.


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Event speakers

John Starkweather

AVP, Advertising, AT&T

AT&T

With 25 years in marketing, John is known as a people-first leader and team...

Heather Livengood

Executive Vice President, Growth & Performance for Critical Mass

Critical Mass

As the Executive Vice President, Growth & Performance for Critical Mass...

Elliott Wiener

Head of Global Content Strategy, Adobe

Adobe

Elliott Wiener is a content strategy leader with two decades of experience ...

Perry Cottrell

Executive Vice President, Client Operations at Critical Mass

Critical Mass

That instinct has guided Perry’s work with Adobe Enterprise, where he helpe...

Aaron Finegold

Head of Product Marketing, Firefly Enterprise

Adobe

Aaron Mitchell Finegold is the head of product marketing for Adobe Firefly ...
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See all resources
cardTitle
Adobe on AI: Building the agentic workflow.
CardDescription
Join Adobe, Omnicom, and AT&T experts to see how agencies and clients are building agentic workflows for speed and scale.
cardDate
2026-10-29
cardImage
primaryTag
caas:content-type/webinar
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caas:content-type/webinar, caas:products/firefly, caas:products/brand-intelligence







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