Adobe named a Leader for B2B marketing automation platforms

REPORT

A Leader for B2B marketing automation platforms.

Adobe recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

We believe Adobe leads the transformation of B2B marketing automation through innovations powered by generative AI and AI agents. And we’re thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.

Our integrated solution adds value to enterprises with:

  • Lead management, demand generation, generative AI content generation, and personalized engagement powered by Adobe Marketo Engage.
  • Buying groups and accounts management powered by Adobe Journey Optimizer B2B Edition.
  • Integration of diverse data sources powered by Adobe Real-Time CDP B2B Edition.

Check out the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out why Adobe was recognized as a Leader.

Please share some contact information to download the report.


Marketo Form Setup



Privacy Validation - Rules



Template Rules



Global



Processing



Rendering Review


hidden-locale
msg-error
This field is required..
setup-translations

en_us language strings English


name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = ECOMMERCE|IT_ENTERPRISE_CLOUD_APPLICATIONS|IT_OPERATIONS_GENERAL|IT_SECURITY|MARKETING_ADVERTISING|MARKETING_AUTOMATION_OPS|MARKETING_CONTENT_MARKETING|MARKETING_DIGITAL|MARKETING_EMAIL_MARKETING|MARKETING_GENERAL|OTHER
FIELD_RULE KEEP
mktoFormsJobTitle = ANALYST|INDIVIDUAL_CONTRIBUTOR|SENIOR_MANAGER|SENIOR_DIRECTOR|SENIOR_VP|CXO_EVP|OTHER
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

Privacy Validation - Rule Processing


hidden-fieldprefs

Field Preferences



Adobe Analytics - Form Interactions



Category Filters


Required
By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Optional Communications from Adobe
The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.
hidden-fields
setup-Field Order

General Form Translations



Cleaning and Validation



Partner



Template Manager Module v0.5b



Form Dynamics



Demandbase Module Config.



Demandbase Module Value Mapping.



Demandbase Module Processing


style
xxl spacing, two-up, resource-form

Magic Quadrant for B2B Marketing Automation Platforms

Read the report

style
hide block, form success
background
#F5F5F5
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

  • Product Demo: Streamline Campaign Deployment with Journey Builder in Marketo Engage

    Journey Builder in Marketo Engage lets teams design sophisticated nurture campaigns with an intuitive drag-and-drop interface, helping streamline campaign deployment.

  • Product Demo: Create Personalized Campaigns at Scale with Marketo Engage

    Adobe Marketo Engage provides AI-powered marketing automation that enables personalized, targeted campaigns at scale across every stage of the customer journey.

  • Product Demo: Create One-to-One Personalized Experiences at Scale with Marketo Engage

    Adobe Marketo Engage's personalized marketing capabilities help you create one-to-one customer experiences efficiently and at scale.

See all resources
cardTitle
Adobe named a Leader for B2B marketing automation platforms.
CardDescription
Discover why Adobe was named a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.
cardDate
2025-10-14
cardImage
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:products/marketo-engage-bizible, caas:topic/analyst-report

I'm the Adobe Assistant. How can I help you today?

1