Forrester Study: The Business Impact Of Investing In Experience

STUDY

Learn from the 31% of brands pulling ahead in the agentic AI era.

Discover what separates today's experience-driven businesses from the rest — and what it takes to become one.

As more buyers use AI to evaluate and research brands, experience-driven businesses are the ones adapting fastest. Not because they have the most technology, but because they've orchestrated their data, content, journeys, and AI into one connected, governed system.

Read The Business Impact of Investing in Experience to see what separates the 31% of businesses that are experience-driven — and what it takes to close the gap.

Uncover more key findings and insights inside the report, like:

  • Experience-driven businesses achieved 1.2x greater revenue growth and 1.4x higher customer lifetime value than their peers.
  • Experience-driven businesses are 1.3 times more likely to say their AI initiatives exceeded expectations.
  • The barriers preventing organizations from becoming experience-driven.

Please share some contact information to download the study.


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The Business Impact of Investing in Experience

https://business.adobe.com/assets/resources/forrester-study-business-impact-investing-experience/forrester-adobe-roi-cx2026-tlp-us.pdf

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cardTitle
Forrester Study: The Business Impact Of Investing In Experience
cardImage
CardDescription
According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.
cardDate
2026-09-24
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caas:content-type/report
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caas:content-type/report, caas:topic/analyst-report