REPORT

Adobe named a Leader in CDPs for B2C.

Discover how Adobe excels in audience generation, data management, and governance.

Adobe received the top overall score and the top score for strength of offering in large part driven by differentiated audience generation, data management, governance and adoption support.

In our opinion, this recognition reflects Adobe’s strength across every critical CDP function — unifying and harmonizing data from every source to create AI-powered profiles that organizations can act on for in-the-moment engagement.

We believe our position as a Leader is grounded in the following findings from the report:

Customers consistently describe Adobe as the connective tissue for transforming data into audiences for personalized consumer engagement
Adobe ranked the highest amongst all vendors for the following product capabilities: Customer audience targeting and segmentation Reports and dashboards, Optimization and performance management.
Adobe also received the highest score amongst all vendors for adoption. Forrester recognized Adobe for our commitment to helping our customers achieve success through educational programming, credentialing, and dedicated offerings.

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Forrester does not endorse any company, product, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.

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