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REPORT
Learn why Adobe is a Leader in agentic marketing for B2C Enterprises.
Discover how Adobe connects your marketing agents in one place, and helps teams create on-brand content fast, with the rights already cleared.
We believe Adobe's recognition as a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment reflects the strength of our agentic and generative capabilities.
- Agentic orchestration
Coordinate agents across the marketing stack from natural-language prompts. - Generative content at scale
Plan, generate, and measure on-brand variations across paid media, email, social, and display. - Brand-safe creative
Generate image, video, vector and audio with commercial safety and IP indemnification. - Grounded in real-time data
Work from real-time Adobe Experience Platform data, with human-in-the-loop refinement.
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IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment
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cardTitle
IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
CardDescription
Adobe recognized as a Leader in IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises, 2026.
cardDate
2026-10-14
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