Adobe named a Leader in Agentic Marketing for B2C Enterprises 2026

REPORT

Learn why Adobe is a Leader in agentic marketing for B2C Enterprises.

Discover how Adobe connects your marketing agents in one place, and helps teams create on-brand content fast, with the rights already cleared.

We believe Adobe's recognition as a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment reflects the strength of our agentic and generative capabilities.

  • Agentic orchestration
    Coordinate agents across the marketing stack from natural-language prompts.
  • Generative content at scale
    Plan, generate, and measure on-brand variations across paid media, email, social, and display.
  • Brand-safe creative
    Generate image, video, vector and audio with commercial safety and IP indemnification.
  • Grounded in real-time data
    Work from real-time Adobe Experience Platform data, with human-in-the-loop refinement.

Please share your contact information to get the report.


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IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment

https://main--da-bacom--adobecom.aem.page/assets/pdfs/resources/reports/worldwide-agentic-marketing-for-b2c-enterprises-2026/us54113426e-adobe.pdf

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  • An enterprise guide to conversational AI.

    Discover how AI-powered conversations help you deliver seamless, personalized experiences for customers and employees alike.

    Learn more

  • Drive adaptive engagement with AI personalization.

    Learn how predictive, generative, and agentic AI help enterprises personalize every customer interaction at speed and scale.

    Learn more

  • AI Assistant conversational interface.

    Every AI Assistant capability, now in Adobe CX Enterprise Coworker.

    Learn more

See all resources
cardTitle
IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
CardDescription
Adobe recognized as a Leader in IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises, 2026.
cardDate
2026-10-14
cardImage
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:products/cx-enterprise-coworker, caas:topic/analyst-report







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