REPORT

Adobe positioned as a Leader in Digital Experience Platforms.

Adobe helps global brands deliver innovative content personalized digital experiences. Learn why Adobe is recognized as both a Leader and a Customer Favorite.

Adobe’s position as a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 cites its cohesive platform that helps teams harmonize customer data, orchestrate journeys across channels, and scale personalization.

  • Adobe’s Agentic AI capabilities — like Journey Agent, Audience Agent, and Agent Orchestrator — help support personalized customer journey orchestration across multiple touchpoints.
  • The experience front-end editor and framework are differentiating tools that enable flexible digital experience creation.
  • A cohesive platform helps teams harmonize customer data, orchestrate journeys across channels, and scale personalization.
  • Global brands scale personalization through broad capabilities and strong innovation cadence, which Adobe believes has earned it recognition as a Customer Favorite.

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The Forrester Wave™: Digital Experience Platforms, Q4 2025

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

Content as a Service v3 - generic-dx - Wednesday, July 16, 2025 at 15:27

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cardTitle
Adobe named a Leader in Digital Experience Platforms.
CardDescription
Discover why Adobe is recognized as a Leader and a Customer Favorite in The Forrester Wave™: Digital Experience Platforms, Q4 2025.
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2025-11-19
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caas:content-type/report
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