REPORT
Adobe positioned as a Leader in Digital Experience Platforms.
Adobe helps global brands deliver innovative content personalized digital experiences. Learn why Adobe is recognized as both a Leader and a Customer Favorite.
Adobe’s position as a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 cites its cohesive platform that helps teams harmonize customer data, orchestrate journeys across channels, and scale personalization.
- Adobe’s Agentic AI capabilities — like Journey Agent, Audience Agent, and Agent Orchestrator — help support personalized customer journey orchestration across multiple touchpoints.
- The experience front-end editor and framework are differentiating tools that enable flexible digital experience creation.
- A cohesive platform helps teams harmonize customer data, orchestrate journeys across channels, and scale personalization.
- Global brands scale personalization through broad capabilities and strong innovation cadence, which Adobe believes has earned it recognition as a Customer Favorite.
The Forrester Wave™: Digital Experience Platforms, Q4 2025
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