ADOBE JOURNEY OPTIMIZER

Personalized journeys for customers moving in real time.

With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with intelligent decisioning and insights.

Adobe Journey Optimizer unlocks true personalization at scale.

Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns in one cloud-native application.

A unified, real-time customer profile with identity resolution and segmentation at scale.
Email, push, SMS, in-app, web, and Internet of Things (IOT) messaging at speeds of up to 90 million messages per hour and tens of millions within minutes.
Intelligent offer decisioning selects next the best offer based on real-time customer behavior.
Modern digital asset management fuels content velocity by connecting sources of content directly to channels of execution.
Extensible across Adobe Experience Cloud, enterprise content and data applications.

Optimize the omnichannel customer lifecycle.

Real-time experiences, real-time customer action.

Create the foundation for personalized journeys with a unified customer profile and real-time insights.

Real-time journey orchestration.

Orchestrate and automate journeys based on real-time behavior, contextual changes, or business signals.

Real value added to the customer journey using AI.

Personalize engagement at scale with centralized decisioning, experimentation, and intelligence.

Evolve how you deliver experiences and define journeys.

Simplify management

A single application for omnichannel campaigns and real-time engagement.

Improve engagement

Personalized content based on profiles updated in real time.

Increase conversion

Data-driven insights with instant views into journey progression.

Speed time to market

Modern UX with journey templates and AI-powered workflows.

Scale as you need

Cloud-native scalability and agility with API extensibility.

Gartner names Adobe a Leader in multichannel marketing hubs.

Citing the advantages of the real-time profile updates and advanced segmentation, Adobe leads the competition in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs report.

Read the report

BETTER TOGETHER

Journey Optimizer + Adobe Real-Time CDP

Pair Real-Time CDP with Journey Optimizer to build unified profiles and actionable audiences while creating, orchestrating, and delivering personalized customer experiences — from a single platform.

Learn more about Real-Time CDP