Berman’s job is to ensure that Ogilvy employees around the world are aware of the latest technologies — including software, applications, and services — and harness them to benefit both clients and the agency. From Adobe Creative Cloud apps and services for photography, design, video, web, and UX, and the Microsoft 365 suite to SAP financial management software, Ogilvy’s Business Technology team works to ensure the agency gets maximum value out of the IT tools available to them.
This is accomplished through an extensive e-learning program that includes in-depth training sessions, quick video tips, and previews of upcoming tools and applications that can help account teams meet client and agency objectives. In addition, the Business Technology team maintains Ogilvy’s directory of users, helping ensure that every employee worldwide has access to every IT solution.
For many years, Ogilvy used an open source-based learning management system (LMS) to support not just IT-specific training but also wider global e-learning requirements. However, keeping the custom-built system updated with new features was a full-time job that required considerable in-house coding expertise. At the same time, limited data tracking features meant that learning and development leaders had little visibility into employee performance against learning plans, course attendance, or training satisfaction scores.