Sessions | Adobe Summit 2025 | Adobe for Business

Pitch Perfect: Winning the Marketing Budget Conversation - OS920

Raja Walia, CEO, GNW Consulting

Securing and maintaining a marketing budget isn’t just about making the ask. It’s about proving value and building trust across your organization. To do this effect...

Optimizing Resource Management with Workfront: A Coca-Cola Case Study - S920

Karthik Suripeddi, Workfront Architect, Adobe
Jennifer Jeffrey, Sr. Director, Marketing Network Operations and Capabilities, Coca-Cola, The Coca-Cola Company

Learn how The Coca-Cola Company approached resourcing and capacity planning with a new and innovative approach. For enterprise organizations, e...

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On-demand sessions

Pitch Perfect: Winning the Marketing Budget Conversation - OS920

Optimizing Resource Management with Workfront: A Coca-Cola Case Study - S920