Swedbank’s Strategy: Proactivity & Personalization at Scale

Stockholm | 19 minutes
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Swedbank’s Strategy: Proactivity & Personalization at Scale

Join us to explore how Swedbank tackles the challenges of shifting towards a centralized business model, multiple autonomous Savings Banks and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers. Discover the results they’ve achieved and the challenges they’ve faced in delivering personalized, proactive recommendations at scale.

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Ved at levere mine kontaktoplysninger giver jeg Adobes familie af virksomheder lov til at kontakte mig med personligt tilpasset kommunikation om Adobes produkter og tjenester. Du kan til enhver tid få vist vores fortrolighedspolitik, hvis du ønsker flere oplysninger eller vil framelde dig.
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Adobes familie af virksomheder må holde mig orienteret med personligt tilpassede e-mails om produkter og tjenester,Du kan til enhver tid få vist vores fortrolighedspolitik, hvis du ønsker flere oplysninger eller vil framelde dig.
Adobes familie af virksomheder vil gerne holde dig informeret med individuelt tilpassede kommunikationer om produkter og tjenester, hvilket kan indebære at kontakte dig via e-mail og telefon. Se vores beskyttelse af personlige oplysninger & sikkerhed for yderligere oplysninger. Kontakt mig
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Speakers

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MariAnne Ygberg

Head of Digital Sales
Swedbank

LinkedIn Link

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CardTitle
Swedbank: Strategy of Proactivity & Personalization at Scale
created
2025-01-06
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CardDescription
Join MariAnne Ygberg, Head of Digital Sales at Swedbank to explore how the bank tackles the challenges of shifting towards a centralized business model and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers.
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caas:content-type/event-session
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Watch now
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caas:events/eml, caas:content-type/event-session, caas:cta/watch-now