Building a Business Case for Buy-In - Episode 8

A compelling business case doesn’t just get you budget - it turns your digital initiative into an organisational priority.

In this episode of Adobe’s Experience Makers Speakers Series, Kris Manshoven from Adobe shares a clear, practical framework for building a compelling business case that balances quantitative value analysis with qualitative digital maturity insights.

Learn how to:
 ✔ Use your own data and benchmarks to project measurable ROI
 ✔ Avoid common pitfalls like focusing on technology over value
 ✔ Link your long-term vision with short-term wins for sustained momentum
 ✔ Tailor your business case messaging to key stakeholders, including CFOs, CEOs, and IT leaders

Start watching Episode 8 - and build the strategic foundation your digital transformation needs.