Building a Business Case for Buy-In - Episode 8
A compelling business case doesn’t just get you budget - it turns your digital initiative into an organisational priority.
In this episode of Adobe’s Experience Makers Speakers Series, Kris Manshoven from Adobe shares a clear, practical framework for building a compelling business case that balances quantitative value analysis with qualitative digital maturity insights.
Learn how to:
✔ Use your own data and benchmarks to project measurable ROI
✔ Avoid common pitfalls like focusing on technology over value
✔ Link your long-term vision with short-term wins for sustained momentum
✔ Tailor your business case messaging to key stakeholders, including CFOs, CEOs, and IT leaders
Start watching Episode 8 - and build the strategic foundation your digital transformation needs.
Event speakers
Jo O’Connor,
Principal Solutions Consultant,
Adobe
Kris Manshoven,
Principal Digital Strategist,
Adobe
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