Ensure GDPR readiness with Adobe Experience Platform Privacy Service.

The European Union’s General Data Protection Regulation (GDPR) harmonizes and modernizes data protection requirements in the European Union (EU). Although reaching GDPR-readiness may require some adjustments by businesses, our Privacy Service in Adobe Experience Platform can help you take advantage of this new opportunity to improve customer experiences. We’re dedicated to ensuring our products meet consumer privacy, support all your enterprise implementations, and improve governance.


Increase trust.
Strengthen relationships by giving individuals more control and transparency over their personal data in Adobe products, all while delivering personalized and timely consumer experiences in new ways.

Execute multiple privacy requests faster
Make GDPR consent management quicker by sending requests vis API to Adobe Experience Cloud products.

Protect your business.
Improve regulatory risk management.


Learn the seven-steps to Privacy Service.


Use our integrations with consent management tools to obtain consent when and if needed. Then, begin collecting authorized personal data.


Label your data in Adobe solutions.


Create a privacy portal to allow Data Subjects to submit GDPR requests.

Step Three


Consider deploying our GDPR ID retrieval tag in your privacy portal to retrieve user IDs.


Implement Adobe’s GDPR API and submit GDPR requests to Adobe solutions for processing.


Adobe will process and respond to data controllers’ GDPR requests via API.


You will aggregate responses from any internal systems and all of your data processors and submit a response to the data subject.

GDPR-Readiness in Adobe Experience Platform

As one of your data processors, we built these data privacy features in Adobe Experience Platform to help you become GDPR-ready with Adobe Experience Cloud products. Check them out and see how you can start today.

Privacy Service API
Use Adobe’s Privacy Service API to quickly and conveniently manage GDPR requests from data subjects who wish to access or delete their personal data.
Privacy Service User Interface (UI)
Execute GDPR requests using a visual interface in the Privacy Service UI, designed for one-off requests without requiring implementation.
Curation and Labeling
Identify and label data types that should be referenced in a GDPR request so they can be submitted to Adobe Experience Cloud. Learn more about labeling your data in Adobe Analytics here.
Optional Lightweight JavaScript
Deploy our GDPR ID retrieval tag on form pages where individuals submit GDPR requests to capture user IDs and include them in your Privacy Service API call for processing.
Integrate with Consent Management
Take advantage of our prebuilt integrations with consent management solutions Evidon, OneTrust, and TrustArc to help you obtain consents. These integrations are available through Adobe Experience Platform Launch.

Adobe Experience Cloud. Built with privacy by design.

Adobe enterprise products transform your business to create content and documents, build campaigns, manage media buying, and gain deep business intelligence. Get additional information on specific Adobe products and how they are GDPR-ready.



Learn how your advertising can be GDPR-ready.

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Find out how to prepare for data subject requests.

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Learn how privacy by design features can help.

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Get guidance on personalization and GDPR.

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Ensure GDPR readiness in your document workflows.

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More information on GDPR services.


Adobe Privacy Center

Learn even more about GDPR consent management at our Privacy Center.

Read more


Experience League

Take our free, guided-learning “GDPR Business Essentials” module at Experience League to learn about GDPR basics down to GDPR service implementation.

Go to GDPR Business Essentials



Learn how to implement Adobe Experience Platform Privacy Service for Adobe Experience Cloud.

Go to documentation


Experience Cloud and GDPR services

Read this white paper to dig into the details behind GDPR and Adobe Experience Cloud products.

Read whitepaper


Adobe Blog

Visit the Adobe Blog and read about the new innovations to Adobe Experience Platform.

Go to blog

Get even more resources at our Privacy Service Learning Center

View more resources