WEBINAR

The New Front Door: Why Brands Must Optimise for AI Discovery Now

Duration: 50 minutes

As consumer behaviour shifts from traditional search to generative AI tools, the way people discover brands is undergoing a fundamental transformation. These AI engines are quickly becoming the new front door to the customer journey—summarising, recommending, and shaping perceptions in ways that brands can no longer ignore.

At Adobe, we’ve been working closely with brands to understand how large language models evaluate content—and we’ve built Adobe Brand Visibility, formerly Adobe LLM Optimizer to help brands take control of their visibility, relevance, and performance in this new AI-driven landscape.

In this webinar, we’ll explore:

• The emerging discipline of Generative Engine Optimisation (GEO) and why it's becoming essential for marketing, SEO, and content teams.
• How AI is reshaping brand visibility, what content LLMs prefer, and how companies can stay ahead.
• How Adobe Brand Visibility our newest agentic application, can enable your brand to continuously optimise for these AI channels.
• How Adobe is using Brand Visibility to stay ahead of the GEO curve and recognise opportunities for its own content optimisation.

Whether you lead digital strategy, content marketing, or brand initiatives, this session will provide the context, urgency, and tools you need to shape your presence—and thrive—in the AI-first era.