Helping travelers discover what moves them.

People visit Singapore for different reasons. Some come for wildlife parks and family attractions. Others for heritage neighborhoods, hawker centers, and nights out. Business travelers arrive for conferences and events that fill the calendar year-round.

Helping those visitors discover Singapore is central to the mission of the Singapore Tourism Board (STB). As Singapore’s lead government agency for tourism development, STB shapes how the world sees the city-state. Its Tourism 2040 roadmap sets out a long-term vision for sustainable growth, positioning Singapore as a world-class destination while creating meaningful opportunities for Singaporeans.

VisitSingapore.com sits at the center of that strategy. By engaging with site visitors, STB aims to use VisitSingapore.com to better understand what interests each visitor and provide experiences that are more relevant and tailored.