Adobe named a Leader in B2B Marketing Automation Platforms.

Our 15th year as a Leader, plus what Gartner says about agents and buying groups and the Marketo innovations available now.

What B2B customer segmentation really means.

How B2B teams segment people, accounts, and buying groups, govern the data, and turn audiences into coordinated account journeys.

Data governance for B2B marketing: a practical guide

What data governance is, how labels, policies, and enforcement work, and how B2B teams put governed customer data to work.