Ed Gibson

Managing Director
Deloitte Digital

Ed is a Managing Director in Deloitte Digital and leads their Advertising, Marketing & Commerce for Health Care. He has more than 20 years of experience using advanced technology to elevate the human experience. He has worked with many large payors and providers to transform their patient and HCP experiences. Ed was a co-founder of Roundarch, Deloitte’s first Digital Agency that was a Joint Venture with WPP, PLC in the late 1990s. After leaving Deloitte in mid 2000’s, Mr. Gibson worked as a Health Care Venture Capitalist and an Operating Partner. Before rejoining Deloitte, 2018 he was the CEO and Principal of Optim Oncology a 30 Physician Multispecialty group. Ed holds an M.B.A from the Simon School of Business at the University of Rochester and an undergraduate degree in computer science from the University of Pittsburgh.

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Tom Swanson

Head of Health & Life Sciences Strategy and Marketing
Adobe

Tom brings over a decade of experience in the healthcare and life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role in Adobe’s DX team includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, as well as positioning Adobe to play a leadership role in redefining how each of us engage our personal healthcare ecosystems.

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