Keep the customer in the spotlight.
Data-driven decision making services, a new offering of our consulting services, combines best-in-class technology and consulting expertise to help your whole organisation focus on customer experience by transforming the way you think about and act on the customer journey.
Customer journey and KPIs
Our consultants start by assessing your approach to the customer journey, identifying areas where you can unify your processes and better align teams to experiences.
Data and governance
Next, we’ll work to establish a single source of truth for customer insights. This approach helps create a culture of accountability with diverse teams’ goals based on a common set of metrics.
Process and organisation
Finally, we’ll help you to define owners and executive sponsors for each aspect of the customer journey. This helps teams break through organisational silos and deliver better customer experiences.
Adobe Experience Platform
Adobe Experience Platform transforms your data into robust customer profiles that are available in real time.
Digital Trends Study:
2020 Is The Year Of CX-Centric Business Transformation
Leading organisations are prioritising the customer experience to exceed business goals and improve retention and advocacy.
Adobe Data-Driven Operating Model
A data-driven approach to customer experience management improves results with a stable foundation to build on and clear KPIs to track accountability.