Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalisation.
Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.
Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalised experiences to customers everywhere based on real-time updates to customer profiles.