We built Real-time CDP from the ground up to empower marketers with actionable, unified profiles and tools to deliver relevant, contextual experiences to customers in real time and at scale. Here’s a closer look at its features.
Let marketing manage profiles
Empower your marketing team and free up your IT department with tools that let marketers create real-time profiles and find the rich insights that help ensure consistent customer experiences across channels.
Combine known and unknown data, external and internal data into a unified profile that can be used for long-term personalisation.
Visibility into attributes and behaviours gives a complete understanding of customer identities at the individual profile level or aggregated segment level.
Out-of-the-box dashboards and a user interface optimised with marketing-specific workflows let marketers manage and process data efficiently.
Capture data from multiple channels and systems to create up-to-the-second profiles, get insights and accelerate downstream personalisation.
Translate data from all sources into a common language so its accessible across teams and systems.
Easily manage disparate tagging from multiple vendors and send vendor data server side and to destinations of choice.
Simplify implementation with one JS library and one edge network, decreasing the number of libraries to manage, time to implementation and cost of ownership.
Integrate with a variety of Adobe and non-Adobe partners and applications.
Make sense of the data, regardless of source.
Simplify data collection, management and activation with a robust streaming platform that unites fragmented data, systems and teams, regardless of source, channel or device.
Use trusted data governance tools.
Ensure marketing responsibility with tools that help you operationalise data access and use, ensuring compliance with organisational, industry and regional governance policies.
Out-of-the box and customisable data tags categorise and label private and public data for managing data access and use.
Set use-case policies against each data label, identifying appropriate and inappropriate access or destinations.
Ensure data policies are enforced with automatic notifications that alert you if data is being mapped to a destination that’s against policy.
Data governance tools apply to both known and unknown identifiers, ensuring customers are removed from all marketing initiatives if they opt out.
Prebuilt and productised integrations connect directly to advertising and marketing ecosystems, allowing real-time activation at scale.
Profiles updated with streaming data allow for one-to-one personalisation across all channels and in all environments.
Respond to customer behaviours such as conversion events or opt-outs with constantly updated profiles.
Save time and deliver a better experience by managing all data and campaigns from one interface.
Web and mobile SDKs and ad hoc querying let you easily prepare, deploy and collect data with testing mechanisms in place.
Activate experiences based on up to date data.
Prebuilt integrations with key marketing destinations and applications allow marketers to personalise experiences based on real-time data, reaching new prospects and strengthening relationships with existing customers.
Get data science-driven marketing workflows.
Make data-informed decisions and generate customer insights with data science capabilities that automate analysis processes and marketing-specific workflows.
Use the unified customer record to create segments based on audience use cases using intelligent workflows built specifically for marketers.
Grow your audience and engage existing customers with retargeting, suppression and prospecting in paid media environments.
Easily prepare, deploy and collect data with personalisation tools for testing and delivery in owned properties.
Derive automated insights and propensity scoring with customer AI tools.
Out-of-the box reports allow you to visualise profiles and understand segments.
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