
Selecting a Customer Data Platform for Success
EXPERIENCE MAKERS
DIGITAL LEADERS WEBINAR
In this session, you will:
- Get a better understanding of the value a CDP can provide, both in the short-term and longer-term
- Understand five key criteria to consider when evaluating technologies, and questions to ask as you consider different options
- See how Adobe Real-Time CDP brings data together into unified profiles with patented governance controls, builds rich audiences, and activates those audiences to destinations that deliver personalised customer experiences
- Understand steps you can take today to begin preparing for CDP success
Speakers
Gabbi Stubbs
Lead Product Marketing and Product Strategy for Data Management and AI & ML solutions
Adobe
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Ronald Li
Principal Solution Consultant,
Adobe
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