Step 1. Create a real-time profile
Robust customer profiles are updated in real time using Experience Platform to collect a wide variety of data, including behavioral, transactional, contextual, and operational.
Step 2. Build marketing offers
All offers are created and managed in one central location, regardless of the delivery channel, including promotions, discounts, loyalty notices, cross-sales, up-sales, and more.
Step 3. Apply decisioning
A central decision engine analyzes real-time profile data and applies extensive rules, including eligibility, frequency, and capping to select the right offer for each unique customer.
Step 4. Deploy the right offer
Offer Decisioning integrates with channels such as email or mobile to send relevant, consistent personalized offers across all touchpoints of the customer journey.