Adobe Experience Platform Launch

Standout experiences start with unified data and integrated tools.

Great customer experiences require you to bring data and systems together. With Adobe Experience Platform Launch, you can connect multiple technologies and turn data into action — so you can deliver powerful, memorable experiences.

Benefits of Adobe Experience Platform Launch

Unified tech delivers better experiences.
Technologies built on one platform means products work together to deliver great experiences.

Deploy faster. And automatically.
Use powerful open APIs to write scripts to programmatically deploy your technologies.

Collect your data. Know your data. Share your data.
Get a single view into all the data being collected on your web and mobile properties for better quality control and sharing.

Trust in a community, not just a company.
Take advantage of evolving technology made available from a community of third-party engineers working together to create the best integrations.

Simplified data collection
Simplify processes to collect and distribute data.

Native mobile support you’ve been waiting for.

Adobe Experience Platform Launch has always supported mobile-friendly web applications. But now, Experience Platform Launch supports 100% native mobile apps, helping you overcome issues of instability and slow performance. Watch our video for Experience Platform Launch for mobile to learn more.

Experience Platform Launch Server Side

Enjoy faster websites and apps by moving work once done in a browser or on a mobile device to the server.

Reduce the chance that rogue pixels will fire by managing where data is sent server-side.

Use and execute custom JavaScript, and create server-side rules without changing client-side implementations.

Enrich data collected client-side before it reaches its destination.

Prepare for a world without 3rd party cookies by using a hybrid, client- and server-side approach.

Faster load times, higher conversion rates.

Overcome sluggish sites and apps, and boost conversion rates by moving client-only implementations to the Adobe server with Experience Platform Launch Server Side. By combining our data collection SDKs with our edge network, we enable worldwide data collection by streaming event-level data from browsers and apps to any non-Adobe destination in seconds. The result is faster, more simplified data collection at scales never seen before.

Cross-Platform Unity

Web. Mobile. OTT. Support it all with Adobe Experience Platform Launch.

Go beyond simply turning tools on and off to unifying functionality and data. The open environment of Experience Platform Launch gives IT, developers, and marketing teams high-quality integrations built by experts. For the first time, you have a web and mobile infrastructure available to you that’s flexible, open, and powerful enough to accommodate new functionality, automate processes, and unify disparate data.

With Adobe Experience Platform SDK, you can capture and send native mobile app data to Adobe and to third parties.

Watch mobile app video

Capture and send app data from devices like Apple TV, Sony PlayStation, and Xbox with Adobe Experience Platform SDK.

Collect, manage, and distribute data from web pages, including single-page applications or Ajax-heavy pages or sites.

Watch web video

Deploy technologies and manage your data collection and distribution on web, mobile, and OTT from one user interface.

Take advantage of added capabilities to Adobe Experience Platform SDK from third parties, so you only have to manage one SDK for your apps.

Powerful Technology

Fire tags independently so no tags slow down your web pages.

Select data from your website, mobile app, or OTT app and make it accessible to Adobe and to third parties.

Quickly manage tags with our lightweight container tag that’s nearly half the size of the next leading tag manager.

Host Experience Platform Launch using a content delivery network, FTP delivery, or through self-hosting capabilities.

Third-party extensions in Experience Platform Launch are built on a common platform, which means you can spend time on growing your business — not integrating it.

Capture data in single-page apps so you can better understand and respond to customers.

Define which rules and related tags should fire before or after others so everything works as you intend them to.

Powerful automation made easier.

Trying to manage client-side deployments of all the technologies in your marketing stack can be fraught with challenges. Fortunately, Experience Platform Launch was built with an API-first design, which allows for scripting to automate technology deployments, publishing workflows, data collection and sharing, and more. So the time-consuming tasks of the past, like web tag management or mobile SDK configuration, take less time — giving you maximum control and automation.

Simple Usability

Easy to use. Easier to learn.

In a world of complicated technology, Adobe Experience Platform Launch is here to make learning and implementing new technology straightforward. Experience Platform Launch was designed from the beginning to be easy to master and simple to understand, featuring a clean user interface that helps you deploy technologies faster, so you can spend your time on other tasks.

With Experience Platform Launch, you can focus more on the customer experience, not just tags.

Each team member can have their own private workspace to make changes and publish without affecting others.

Get to know our new enablement program, complete with guided learning to help you get the most out of Experience Platform Launch.

Experience Platform Launch underwent rigorous usability reviews with our customers, helping ensure that it’s as customer-friendly as possible.

Be confident in your work by testing locally before publishing to production.

Neatly organize data elements, rules, and extensions in one package, so you can easily manage what makes it to production.

Enjoy fast and safe publishing with Experience Platform Launch, whether you have a globally dispersed team or a one-person operation.

Easily search for rules, data elements, and integrations.

Never wonder who did what when and easily roll back changes whenever you need.

Rules and Integrations

Use over 40 pre-built events like form submissions, clicks, page views, and history change to deliver great experiences.

Use over 30 pre-built options like new visitor, traffic source, date range, or sampling to finetune the experience.

With over 50 pre-built actions, you can send data to Adobe Analytics, Bing Ads, Facebook, Google, LinkedIn, and many other destinations. You can also initiate surveys, activate videos on the fly, or enrich the customer experience in many other ways.

Create custom events, conditions, exceptions, and data elements to fit your unique use case.

Extensions are sturdy integrations built by technology experts, and they let you deploy technologies and route data.

Browse, configure, and deploy extensions built and maintained by third-party experts.

Trust in a community — not a company. Because Experience Platform Launch lets a robust community of developers add new functionality, innovation is fast and frequent.

Agencies or brands can neatly package custom code or apps so only certain companies can see and use them.

Bring your tech together to create smart experiences.

Because Experience Platform Launch is a rule-based system, you can easily integrate the data and functionality of marketing and ad tech to help disparate products communicate better. These rules look for user interaction and associated data, and when the criteria in your rules are met, they trigger any number of actions that you tell it to. Plus, Experience Platform Launch is the only tag management system that lets technology providers directly develop and maintain integrations. These integrations, called extensions, let users like you define and capture customer data and orchestrate how each technology should contribute to the customer experience.

Accounts and User Roles

Thousands of accounts. One simple solution.

Adobe makes it easy to administer access to tag management, letting you assign proper rights to the right people, so everyone can work efficiently. Whether you’re an agency needing to support multiple accounts tied to different brands or you’re an enterprise company needing to separate accounts by groups and access levels, Experience Platform Launch makes the experience easy for you.

Multi-brand companies and agencies can easily manage separate accounts in one interface.

Bring your entire team onto Experience Platform Launch with no restriction on the number of users.

Plug into your existing identity management framework using Adobe ID, Enterprise ID, or Federated ID.

Define and manage every step of the publishing process to fit into your business.

Meticulously define groups with specified rights, and bulk-add users to those groups.

Don’t be limited by closed tag managers.

The tag management market is filled with closed software — but Adobe Experience Platform Launch was built as an open platform, so you have greater flexibility. Check out our article Launch vs. Closed Tag Managers and learn the six myths and truths about Experience Platform Launch, and see how it compares with other closed tag managers.

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7 Tag Management Tips and Tricks

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White Paper

Adobe Experience Platform Launch IT Conversation Guide

Take a deeper dive into how IT can implement Experience Platform Launch faster and easier in our conversation guide.