Adobe Summit

The digital experience conference is back, 8-9 June 2023 – London and virtual.


Personalised journeys for customers moving in real time.

With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimised with intelligent decisioning and insights.

More power with generative AI.

Adobe Sensei GenAI for Journey Optimizer makes smarter, faster work easier. Here’s what it will do for you:

  • Journey ideation with use-case playbooks - Generate journeys with out-of-the-box templates organised by objective, industry and persona.
  • Omnichannel content - Generate multi-channel content using Adobe Firefly with security and ethics in mind.
  • Copy generation - Automate on-brand copy within the message designer and get recommendations to drive the best outcomes.

Adobe Journey Optimizer unlocks true personalisation at scale.

Natively built on the industry-leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns in one cloud-native application.

  • A unified, real-time customer profile with identity resolution and segmentation at scale.
  • Email, push, SMS, in-app, web and Internet of Things (IOT) messaging at speeds of up to 60 million messages per hour and tens of millions within minutes.
  • Intelligent offer decisioning selects next the best offer based on real-time customer behaviour.
  • Modern digital asset management fuels content velocity by connecting sources of content directly to channels of execution.
  • Extensible across Adobe Experience Cloud, enterprise content and data applications.

Optimise the omnichannel customer lifecycle.

Real-time experiences, real-time customer action.

Create the foundation for personalised journeys with a unified customer profile and real-time insights.

Real-time journey orchestration.

Orchestrate and automate journeys based on real-time behaviour, contextual changes or business signals.​

Real value added to the customer journey using AI.

Personalise engagement at scale with centralised decisioning, experimentation and intelligence. ​

Evolve how you deliver experiences and define journeys.

Simplify management

A single application for omnichannel campaigns and real-time engagement.

Improve engagement

Personalised content based on profiles updated in real time.

Increase conversion

Data-driven insights with instant views into journey progression.

Speed time to market

Modern UX with journey templates and AI-powered workflows.

Scale as you need

Cloud-native scalability and agility with API extensibility.

2022 Gartner Magic Quadrant

Gartner names Adobe a Leader in multichannel marketing hubs.

Citing the advantages of the real-time profile updates and advanced segmentation, Adobe leads the competition in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs report.


Journey Optimizer + Adobe Real-Time CDP

Pair Real-Time CDP with Journey Optimizer to build unified profiles and actionable audiences while creating, orchestrating and delivering personalised customer experiences — from a single platform.

Related content