Natively built on the industry leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns in one cloud-native application.
Adobe Journey Optimizer
Simplified journey management for customers moving in real time
With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with intelligent decisioning and insights.
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Journey Optimizer is helping brands drive engagement in new ways
Real-time experiences, real-time customer action
A major sports franchise leverages the unified customer profile and segmentation to personalize over 14 million push messages within two minutes of a major announcement, quickly driving consumers to their media properties.
Modern omnichannel orchestration
A national retailer is able to combine Door Buster campaigns with one-to-one interactions for the perfect personalized journey that drives in-store and online commerce for back-to-school, Black Friday, and other shopping events.
Intelligence provides real value to the customer journey
A global franchise uses AI-driven decisioning to send dining guests a reminder 15 minutes before their reservation with restaurant directions from the guest’s location.
Tools to manage the full customer journey
Features
Unified, real-time profile with identity resolution and segmentation at scale
Leverage email, push, and in-app messages to engage customers throughout the brand experience
Intelligent offer decisioning selects next best offer based on real-time customer behavior
Modern digital asset management fuels content velocity by connecting sources of content directly to channels of execution
Extensible across enterprise content and data applications
See your business thrive in a cookieless future.
Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.
Meet your business goals
Simplify management
A single application for omnichannel campaigns and real-time engagement.
Improve engagement
Personalized content based on profiles updated in real time.
Increase conversion
Data-driven insights with instant views into journey progression.
Speed time to market
Modern UX with journey templates and AI-powered workflows.
Scale as you need
Cloud-native scalability and agility with API extensibility.