Build a scalable customer

intelligence layer for your

business.



On-Demand webinar/69 mins/free of charge


Summary

The new age digital businesses need more than regular web analytics reporting to ensure a good health of their business - they require a solid data foundation that enables every function of the business to use data and act on it. How does one build such a data foundation? How does one ensure it will be able to effectively scale as the business grows over time?

Why attend this webinar?

In this session, you will learn:

  • The story of enterprise customer intelligence - analytics teams are still stuck with traditional reporting rather than being able to generate insights and test them quickly. Discover what is needed to build a strong data foundation that allows you to ace the art of enterprise customer intelligence in your organisation.
  • Case studies of customer intelligence and impact to the business - learn from organisations using a data-driven approach to affect their top and bottom lines. Hear from industry case studies on how they have cracked the secret sauce of creating and using an actionable customer intelligence layer.
  • Adobe Analytics and Adobe Target - dive into the hub for data insights and actioning. Understand how Adobe Analytics seamlessly collects data from all consumer touchpoints and how Adobe Target gives you the power to action those insights at the click of a button.

     
Intended audience
  • Decision Makers and Practitioners

 

Speakers

Surbhit Jain

Surbhit Jain
Principal Product Marketing Manager, APAC, Adobe
See Surbhit's Linkedin

Scott Gruer

Scott Gruer
Senior Solutions Consultant, Adobe
See Scott's Linkedin

Attend the webinar now