#f5f5f5PERSONALIZATION AT SCALE FOR FINANCIAL SERVICES
In financial services, it pays to personalize.
Personalization at Scale: Financial Services Industry Spotlight explores the challenges — and payoffs — motivating financial services providers to accelerate adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study
Personalization efforts are paying off for financial services providers, but customer demands are high.
Forrester’s research delivers key findings into personalization efforts, such as:
- Early personalization efforts are proving valuable — exceeding initial targets in key areas like revenue, conversion, and customer experience.
- Still, just 15% of B2C consumers say financial services providers are meeting expectations.
- To achieve experience excellence, financial services providers must focus on developing personalization across data, content, and omnichannel orchestration.
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Personalisation at Scale for Financial Services.
Form as a Service - DX Offer-custom POI dropdown (113) - Wednesday, July 12, 2023 at 21:54
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Personalization at Scale: Financial Services Industry Spotlight
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Learn what’s motivating the financial services industry to accelerate adoption of personalization programs in this Adobe-commissioned Forrester Consulting research study.
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