Ericsson: Elevating B2B Customer Experiences

Copenhagen | 22 minutes
Unlock knowledge anytime, anywhere – learning on your schedule.

Stopp bevegelse Spill bevegelse

Ericsson: Transforming B2B experiences with comprehensive customer insights.

Discover how Ericsson leverages AI and deep customer insights to revolutionize B2B experiences, enhancing marketing strategies and crafting seamless customer journeys. By understanding customer behaviors and utilizing comprehensive data analysis, Ericsson optimizes engagement across all touchpoints. Explore how advanced technologies enable the creation of innovative solutions that drive customer satisfaction and unlock new dimensions of successful business interactions.

Click here to download the PDF presentation.

Back to all sessions


00_config/marketo_form_setup_rules.js - 20260813T153111

30_privacy/privacy_validation_rules.js - 20260824T201502

20_template_manager/template_rules.js - 20260615T160532

90_build/global.js - 20260806T154953

98_progressive/progressive_controller.js - 20260811T092535

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522
hidden-locale
msg-error
Dette feltet er obligatorisk.
setup-translations

no


name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = none
FIELD_RULE KEEP
mktoFormsJobTitle = none
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20260813T164213
hidden-fieldprefs

40_field_management/field_preferences.js - 20250929T205629

50_analytics/adobe_analytics.js - 20251117T194631

40_field_management/category_filters.js - Category Filters 20260619T203941
Obligatorisk
Ved å oppgi kontaktinformasjonen min, bekrefter jeg at selskapene i Adobe-familien kan kontakte meg med personlig kommunikasjon om Adobes produkter og tjenester. Se Personvernregler for flere detaljer eller for å melde deg ut når som helst.
Selskaper i Adobe-familien ønsker å tilby deg fantastisk innhold slik som dette samt holde deg oppdatert med personlig kommunikasjon om Adobes produkter og tjenester per e-post og telefon. Ved å sende inn dette skjemaet, godtar du å motta slik kommunikasjon på e-postadressen og telefonnumrene du har oppgitt. Se våre Retningslinjer for personvern for mer informasjon eller for å melde deg ut når som helst.
Valgfri kommunikasjon fra Adobe
Selskapene i Adobe-familien kan holde meg informert med personlige e-poster om produkter og tjenester, Se Personvernregler for flere detaljer eller for å melde deg ut når som helst.
Adobe-familien ønsker å holde deg oppdatert med personlig tilpasset informasjon om produkter og tjenester. Dette kan bety at vi kontakter deg via e-post og telefon. Se retningslinjene for personvern hvis du vil ha mer informasjon. Kontakt meg via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
Selskapene i Adobe-familien kan holde meg informert med personlige e-poster om __mktoOPContentSubscriptionName__. Se Personvernregler for flere detaljer eller for å melde deg ut når som helst.
hidden-fields
setup-Field Order

80_translations/general_translations.js - 20260824T201502

90_build/cleaning_validation.js - 20260615T104331

Partner



20_template_manager/template_manager.js - 20241118T190526

60_enrichment/demandbase_config.js - 20250407T151931

60_enrichment/demandbase_mapping.js - 20250407T151956

60_enrichment/demandbase_processing.js - 20251117T205007

40_field_management/form_dynamics.js - 20240117T111827
style
xxl spacing, two up, resource form

Speakers

style
center

Andreas Månsson

Global Data & CRM Director

Ericsson

LinkedIn Link

style
One up, center
style
L spacing

  • Telmore increases sales 21% with AI personalized offers.

    Telmore embraces marketing agility to stay ahead in a highly competitive Danish telecom market.

    Read now

  • The hidden costs of a SaaS platform

    The 3 most important questions you need to ask when investigating which platform is best for your online store.

    Read now

  • What to know before your ecommerce migration.

    Moving to a new ecommerce platform is great for business, but there are many challenges along the way. Learn about the major phases of replatforming in this guide.

    Read now

style
L spacing, center

Let’s talk about what Adobe can do for your business.

Request Demo

CardTitle
Ericsson: Elevating B2B CX with comprehensive customer insights
created
2025-01-07
CardImage
CardDescription
Join Andreas Månsson, Data and CRM Director at Ericsson to explore how the company uses AI and deep customer insights to transform B2B marketing, optimize performance, and design seamless experiences. Learn how understanding customer behaviors and leveraging data can drive engagement and innovation across touchpoints.
primaryTag
caas:content-type/event-session
Cta1Text
Watch now
CtaURL
Tags
caas:events/eml, caas:content-type/event-session, caas:industry/manufacturing, caas:products/marketo-engage-bizible, caas:cta/watch-now