Adobe Experience Platform Launch
Go beyond simply turning tools on and off to unifying functionality and data. The open environment of Experience Platform Launch gives IT, developers and marketing teams high-quality integrations built by experts. For the first time, you have a web and mobile infrastructure available to you that’s flexible, open and powerful enough to accommodate new functionality, automate processes and unify disparate data.
Trying to manage client-side deployments of all the technologies in your marketing stack can be fraught with challenges. Fortunately, Experience Platform Launch was built with an API-first design, which allows for scripting to automate technology deployments, publishing workflows, data collection and sharing and more. So the time-consuming tasks of the past, like web tag management or mobile SDK configuration, take less time — giving you maximum control and automation.
In a world of complicated technology, Adobe Experience Platform Launch is here to make learning and implementing new technology straightforward. Experience Platform Launch was designed from the beginning to be easy to master and simple to understand, featuring a clean user interface that helps you to deploy technologies faster, so you can spend your time on other tasks.
Because Experience Platform Launch is a rule-based system, you can easily integrate the data and functionality of marketing and ad tech to help disparate products communicate better. These rules look for user interaction and associated data and when the criteria in your rules are met, they trigger any number of actions that you tell it to. Plus, Experience Platform Launch is the only tag management system that lets technology providers directly develop and maintain integrations. These integrations, called extensions, let users like you define and capture customer data and orchestrate how each technology should contribute to the customer experience.
Adobe makes it easy to administer access to tag management, letting you assign proper rights to the right people, so everyone can work efficiently. Whether you’re an agency needing to support multiple accounts tied to different brands or you’re an enterprise company needing to separate accounts by groups and access levels, Experience Platform Launch makes the experience easy for you.