Adobe Experience Platform Segmentation
Flexible customer segmentation for real-time action.
Build and automatically maintain audience segments based on real-time customer profiles using Experience Platform's customer segmentation tools.
Benefits
Powerful, central segmentation
Build segments and generate audiences from your Real-time Customer Profile data using audience segmentation tools — and maintain it all in Experience Platform.
Simple opt-out requests
Empower your customers to send opt-out requests regarding their personal data, so you can easily honour them as you generate audiences.
Multi-entity segmentation
Get the most out of all your data sources by extending your profile data with additional product, store or non-profile class data.
Streaming segmentation
Instantly evaluate your segment rules as data moves into Experience Platform and keep your segments up to date automatically.