Differentiated experiences are driving today’s global eCommerce growth
The need for differentiated customer experiences is ever increasing due to significant disruption occurring across B2B and B2C industries.
In February 2020, before widespread lockdowns due to COVID-19, 451 Research completed an Adobe-commissioned global study of consumer manufacturers across a number of markets including the US, UK, Germany, Spain, Australia, Brazil, France and the Netherlands.
This report clarifies the growing role digital commerce maturity plays in delivering exceptional customer experiences, with data-driven analysis of key findings including:
- 75 per cent of consumer brand manufacturers strongly believe digital commerce is the most important path to revenue growth
- Understanding the vital importance of establishing context and new models of engagement in order to develop a winning digital commerce experience
- Prioritising the need to share customer data in real time across different touch points along the customer journey
Continued monitoring of today’s most critical digital commerce trends by 451 Research reinforces the long term importance of digital commerce development as significant societal changes occur globally across both B2B and B2C industries.