Personalization in Retail: Industry Study

PERSONALIZATION AT SCALE FOR RETAIL

Personalization At Scale: Retail Industry Spotlight

  • Holiday shopping trends in 2026.

    Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

  • AI trends in retail and consumer goods.

    Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.

  • The State of AI Readiness in Retail.

    Explore insights on why 56% of retailers struggle to scale AI initiatives, and a five-step action plan on how to overcome current hurdles.

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