In an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalised subject lines just won't cut it any more. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.
Watch Hayley Ferrante for her webinar, Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-Generating Machine, where she will dive into how you can level up your email game and stand out from the crowd.
- How traditional engagement programs still work, but only to an extent
- How to listen to your audience and automate triggered campaigns
- Why token personalisation is important, but not advanced enough