Drive effective campaign planning with instant audience intelligence.
Identify the most impactful audiences for your advertisers across publishers, media networks, and brand partners — with privacy controls in place.
- Publisher connections. Get a visual catalog of top publishers to work with across your brand portfolio — from connected TV to media networks and platforms. Invite existing or new brand partners to collaborate and unlock co-marketing opportunities.
- Secure first-party data access. Give your clients confidence with privacy-centric access to audience data directly from their preferred sources, including warehouses, clean rooms, cloud storage, and Adobe systems, while keeping raw data protected and in place.
- Data collaboration controls. Select the audiences, identifiers, and data attributes for collaboration with publishers and brand partners.
- Audience insights. Compare second- and third-party audiences with first-party client data to view audience overlaps, identify new audiences, and plan sharper campaigns, all without executing new data queries.
