Report

Discover what’s shaping data and analytics strategies.

We surveyed over 3,200 marketers and CX professionals, and 8,000 consumers, to learn about their data management strategies, how they’re using analytics, and what consumers care about most when it comes to how their data is handled.

Fragmented data is blocking their ability to deliver real-time, one-to-one personalization. To stay ahead, businesses must unify their data. Check out the Adobe 2025 AI and Digital Trends: Data and Insights report and learn:

What’s holding businesses back and how to address data challenges
What consumers value most in data management and personalization
How generative AI is reshaping customer engagement and experiences

Please share your contact information to get the report.

style

xxl spacing, two-up, resource-form

2025 AI and Digital Trends — Data and Insights

https://business.adobe.com/content/dam/dx/us/en/resources/reports/data-and-insights-digital-trends/2025-ai-and-digital-trends-data-and-insights.pdf

style

hide block, form success

background

#F5F5F5

Recommended for you

Smarter, personal banking for every TSB customer.
TSB delivers real-time, personalized banking using data, AI, and a modern content supply chain.
Read now
Adobe Real-Time CDP for account-based marketing.
Learn how Adobe Real-Time CDP and Bombora help B2B marketers scale account-based advertising across advertising platforms.
Read article
How creative intelligence transforms marketing.
See how creative intelligence helps brands cut waste, scale personalization, and drive smarter, higher‑performing marketing campaigns.
Read article

See all resources

cardTitle

2025 AI and Digital Trends in Data and Insights.

CardDescription

Better data management fuels engagement, growth, and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

cardDate

2025-02-19

cardImage

primaryTag

caas:content-type/report