Graph showing organizations’ top three goals for AI investments over the next 18 months, including executive and practitioner responses.
Deliver more personalized customer experiences: 61% executives, 54% practitioners.
Improve customer satisfaction, loyalty, and engagement: 56% executives, 43% practitioners.
Automate repetitive tasks and workflows: 41% executives, 46% practitioners.
Grow or add revenue streams: 33% executives, 27% practitioners.
Increase content creation and activation: 14% executives, 36% practitioners.