Personalized shopping gets real — in real time.

Less than half of retailers personalize more than half of the customer journey. But 72% of consumers expect to be recognized as individuals when they shop.

Our new guide, Next on Retailers’ Personalization Shopping List: Real-Time Experiences featuring Premier partners AppsFlyer, Medallia, Sinch, Yext and IBM, can help retailers bridge this gap with the right tech stack and data strategies.