Beyond Bureaucracy: Lessons from the Private Sector to Enhance Public Services
What if government agencies adopted the customer-first mindset of consumer companies? This session explores how personalized messaging, digital engagement, and data-driven insights can transform citizen experiences. In this session, public transportation and commercial travel executives will share how they leverage technology to streamline service delivery and improve accessibility. Learn how mobile-ready, transparent solutions are helping build trust, boost ridership, and set a new standard for citizen-centric mobility.
Thank you.
Click below to play on-demand now.
Click below to play on-demand now.
https://video.tv.adobe.com/v/3483355?end=nothing&learn=on&captions=eng
In conversation with
Brian Roach
Vice President, Adobe Public Sector
Adobe
Sarah Meyer
Chief Customer Officer
WMATA
Kevin T. McAuliffe
Chief Technology & Digital Innovation Officer
Brightline
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