2021 HOLIDAY SHOPPING TRENDS & INSIGHTS

Behold, our holiday insights. Get your ‘oohs’ and ‘ahhs’ ready.

We’ve gathered this year’s holiday shopping data and statistics so you can see when, how, and what consumers are spending their money on and create the shopping experiences they’re looking for. Take a close-up look, but hands off the glass, please.

2021 HOLIDAY SHOPPING TRENDS & INSIGHTS

Behold, our holiday insights. Get your ‘oohs’ and ‘ahhs’ ready.

We’ve gathered this year’s holiday shopping data and statistics so you can see when, how, and what consumers are spending their money on and create the shopping experiences they’re looking for. Take a close-up look, but hands off the glass, please.

Come and witness the latest shopping trends.

See how consumers are spending this season based on billions of data points across Adobe Experience Cloud.

How much consumers are spending in billions, to date.

Revenue dollars: 2020 vs 2021 forecasted vs 2021 actuals.

When consumers are spending the most.

Revenue by key date.


The Digital Economy Index — a display of daily discount trends.

The greatest seasonal discounts can be hard to predict. Our Digital Economy Index shows you this seasons' best days for the best deals by product category.

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

See this year’s holiday shopping forecast.

Check out the Adobe Holiday Shopping Forecast report — our data-informed guide to consumer spending this season.


The big reveal for this year’s holiday shopping revenue.

See how revenue is impacted by consumer spending trends, including the devices they prefer to use, so you can better personalize your customers’ experiences.

Share of revenue by device in dollars, to date.

Days over $3 Billion in revenue, this season to date.

Conversion rate by device and by key date: Desktop

Conversion rate by device and by key date: Mobile


Stand back. These products are hot.

Check out the trending products at key dates of the 2021 holiday shopping season.


More insights to help make magical commerce experiences.


Let us show you the full power of Adobe Experience Cloud