2025 HOLIDAY SHOPPING TRENDS

Every season, we add trillions of retail datapoints to a list and check it twice. Learn more about the insights into this year’s consumer spending from Adobe’s Holiday Shopping report.

Unwrap exclusive insights to boost engagement, drive discovery, and maximize conversions this holiday in our webinar.

Watch now

The holiday shopping data is here.

The 2025 holiday shopping data highlights top-line spend, the days driving the highest sales, and the continued rise of mobile as the dominant shopping channel. Buy now, pay later is expected to see increased spend throughout the season, while AI-driven traffic to retail sites is set to accelerate rapidly. See below for more detailed insights shaping this holiday season.

Total season spend

Nov 1–Dec 1, 2025

Mobile spend

Nov 1–Dec 1, 2025

BNPL spend

Nov 1–Dec 1, 2025

Top-line retail spend

The 2025 holiday season is poised to be the first quarter trillion-dollar holiday season. Adobe forecasts a record $253.4B will be spent online this holiday season (Nov 1–Dec 31) up 5.3% year-on-year.

Consumer spend during the holiday season

Forecasted spend on key days

Total dollars: 2024 v 2025 forecast

Revenue by day

Oct 1–Dec 1, 2025

Forecasted category spend

Total dollars: 2024 v 2025 forecast

Discounts

See when the best prices show up for the top categories. Click the products below to filter your view.
Oct 1–Dec 1, 2025

Additional discounts

See when the best prices show up for the top categories. Click the products below to filter your view.
Oct 1–Dec 01, 2025

Mobile spend

Mobile devices have cemented their dominance, as 2025 is poised to be the first full year mobile makes up more than 50% of online spend. Adobe forecasts mobile revenue share to hit a record 56.1% this holiday season, while 7 in 10 retail site visits will take place on mobile devices.

Mobile revenue share

Nov 1–Dec 1, 2025

Mobile spend during the holiday season

Buy now, pay later

Buy now, pay later continues to be an important payment option for consumers this holiday season. Adobe forecasts $20.2B will be spent through the payment method this holiday (Nov 1–Dec 31, 2025), 11% growth over 2024.

BNPL mobile spend

Nov 1–Dec 1, 2025

BNPL spend during the holiday season

AI-driven ecommerce traffic

AI is changing how consumers shop for holiday gifts. This holiday season, traffic from AI sources (LLMs) to retail sites is expected to rise 515–520% from the 2024 holidays.

AI traffic

Nov 1–Dec 1, 2025

AI referrals by device type

Toys, video games and consoles, and electronics are all expected to be key drivers of holiday spending. Below are the products and categories Adobe expects to fly off the shelves this holiday season.

Let’s talk about what Adobe can do for your business.

Get started