Report

Adobe named a Leader in B2B revenue marketing platforms.

Discover how Adobe's enterprise-ready platform supports B2B revenue outcomes with deep functionality, extensibility, and cross-cloud integration for complex journeys.

Adobe has been named a Leader in The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026.

We believe this recognition validates our differentiated B2B revenue marketing approach and reflects how we unify signals and apply AI-powered insights to support deeper, personalized engagement for accounts, buying groups, and individuals.

We believe our position as a Leader is grounded in the following findings from the report:

A forward-looking vision and roadmap centered on unifying data, content, and journeys.
Deep B2B functionality with robust extensibility and strong cross-cloud integration.
Customers praise Adobe for its data foundation, orchestration depth, integration strength, and clear product vision.

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026

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Adobe named a Leader in B2B revenue marketing platforms.

CardDescription

Explore The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026 to learn how Adobe supports complex B2B journeys and buying group engagement.

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2026-01-28

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